Data Analyst - West Virginia University

Location: Morgantown, WV

Time Type: Full time

Job Description

Learfield Amplify is looking for a Data Analyst, who will be a part of the strategic vision of Learfield Amplify’s data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield Amplify partner. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources: online transactions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions.

This role sits at the intersection of CRM management and data analytics. The majority of the position is dedicated to CRM maintenance, management, and optimization, primarily within Salesforce. Additional responsibilities focus on data analysis, business intelligence, and research that support ticket sales, sponsorship, and revenue generation.

Responsibilities:

CRM Management

• Support the day-to-day management of the CRM (Salesforce), including data hygiene, user support, reporting, and basic configuration.
• Maintain, query, and validate the CRM and ticketing databases to ensure data accuracy and integrity.
• Build and maintain CRM dashboards, reports, and automations that support the sales, service, and marketing teams.
• Create and maintain a customer ranking system designed to maximize sales and email marketing opportunities.
• Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and to build, create, and segment data within the CRM.

Data Analytics & Business Intelligence

• Perform ongoing data analysis of the university’s customer database.
• Work with the Learfield Amplify Director of Ticket Sales & Service to grow the email subscription base, drive segmentation strategy for email campaigns, and create a data-driven sales strategy.
• Support Learfield in tracking sponsor sales and activation statistics.
• Leverage data within Fanbase to identify new ticketing and sponsorship prospects for the sales team.
• Manage current and new business intelligence tools to help Learfield and athletic administration stay on the cutting edge of data and technology that can be leveraged for revenue generation.
• Produce research studies, including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring.
• Collaborate across the enterprise, especially across multiple business units, to understand data and analytics needs and determine how the data and analytics team can most effectively serve them.

Minimum Qualifications:

• Required: Familiarity with and working background in Salesforce, including reporting and data management.
• Required: Experience working with a CRM, including data maintenance and segmentation.
• 1+ years of data and analytics-focused work.
• Experience with data visualization and BI tools such as Tableau, Power BI, or DOMO.
• Proficiency in at least one programming or query language such as SQL, R, or Python.
• Proficiency in Microsoft Office.
• Ability to translate knowledge and experience into business use cases and prioritized work.
• A high level of integrity and honesty, and the ability to influence others by leading by example.
• Strong time management skills and the ability to manage multiple tasks simultaneously.

Preferred Qualifications:

• Bachelor’s degree or equivalent in related technical field e.g. Sports Business Management, Compute Science, Economics, Mathematics, Physics, Information Technology, etc.
• Experience with Ticketmaster/Archtics or Paciolan.
• Experience in sports, media, entertainment, or sponsorship.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.