Description
Content & Audience Analyst
Department: Content Editorial & Research
Employment Type: Full Time
Location: London, London, Hybrid
Law Business Research is a technology-enabled information services business powering the global legal industry with trusted intelligence, analytics, and performance data. Through our portfolio of subscription platforms, we combine proprietary data with expert analysis to help clients make sense of complex, fast-changing information and enhance critical decision-making.
Our market-leading platforms include Lexology, a global legal intelligence and research platform, and several specialist platforms that deliver must-have intelligence to busy practitioners.
We are looking for a content and audience analyst to support the delivery of LBR’s audience growth strategy. This role sits at the intersection of editorial, product and marketing and plays a key role in shaping how we measure, understand and optimise content performance across our platforms.
This is a hands-on analytical role suited to someone who enjoys turning data into insight, evaluating performance trends and enabling teams to make evidence-based decisions about content, distribution and engagement.
Role Purpose
You will support the head of audience development by delivering data, reporting and insight that inform how content is planned, distributed and optimised. You will manage audience and content reporting frameworks, monitor performance trends and provide clear, actionable analysis that improves reach, engagement, conversion and retention.
You will also maintain and promote content intelligence tools and dashboards that are accurate, easy to interpret and widely used across editorial and product teams, supporting both internal decision-making and client-facing initiatives.
Key Responsibilities
- Analyse and report on audience performance, delivering insight on growth, engagement, and conversion across platforms, newsletters, and other channels.
- Identify and interpret audience behaviours and content journeys, surfacing opportunities to optimise reach and retention.
- Support experimentation and optimisation initiatives, helping to design, track and evaluate A/B and multivariate tests across editorial products and newsletters.
- Maintain and evolve audience dashboards and reporting frameworks, ensuring data is accurate, accessible, and aligned with business needs.
- Collaborate with editorial, product, and marketing teams to analyse user journeys and lifecycle stages, identifying ways to improve conversion and engagement.
- Produce clear, actionable insights that inform content planning and performance improvement.
- Equip stakeholders with effective data visualisations, evidence-based recommendations and consistent performance reporting across teams.
- Support and train editorial teams in the use of audience dashboards to encourage self-service and day-to-day use.
- Continuously refine analytics processes, automating reporting and adopting best practices to improve speed, accuracy and impact.
Skills, Knowledge and Expertise
- Strong experience in data analytics, data visualisation, reporting, and business intelligence.
- Strong experience using content analytics tools such as Google Analytics.
- Proficiency with BI and visualisation tools including Power BI, Looker and Tableau.
- Proficiency in Power Query, SQL and Python for analysis and automation.
- Experience working with data warehouses such as Google BigQuery or AWS.
- Experience working with or managing Google Tag Manager.
- Advanced Excel skills, including macros and VBA.
- Ability to translate complex data into clear, actionable insights.
- Excellent communication skills and stakeholder confidence.
- Experience working with editorial, product, and client-facing teams.
- A proactive, curious approach to problem-solving, with the ability to learn and adopt new tools and practices in a rapidly changing environment.
Benefits
In return we can offer you a rewarding career with personal and professional development in addition to a competitive salary with an excellent benefits package:
The time for our employees to switch off through using their 25 days annual leave allowance, companywide holidays, an additional day off on their birthdays and an early finish at 3pm on a Friday throughout the summer months.
Wellbeing is a key focus at LBR where employees can access a physical wellbeing allowance of £350 per year, annual wellbeing days and a cycle to work scheme.
We provide health and reassurance through our private healthcare scheme, a life assurance benefit and a 4% pension contribution.
We want all employees to be happy and have fun at LBR through regular social events, a volunteering day, recognition awards and a perks at work discount site.
About Law Business Research
Please visit our website for more information.
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