WordPress Developer (Marketing & Integrations)

Location: Serbia, Niš, Nišava District, Serbia

Department: Dev

Workplace: remote

Employment Type: full

Description

Position: WordPress Developer (Marketing & Integrations)

Salary : $18–$25/hr 

Remote - Eastern Europe

Schedule: Full time - Monday - Friday. 9AM - 5PM EST 

We are looking for an experienced WordPress Developer to support the development and maintenance of high-performing marketing websites and landing pages. This role focuses on building modular WordPress themes using Advanced Custom Fields (ACF) and supporting marketing systems through integrations, tracking implementation, and conversion-focused landing pages.

You will work closely with designers, marketers, and automation teams to deliver scalable websites and marketing assets that drive lead generation and performance.

Responsibilities

• Build and maintain custom WordPress themes using ACF flexible content blocks as a modular page builder architecture
• Perform routine WordPress core, plugin, and theme updates across our portfolio of client sites
• Develop and QA landing pages for paid ad campaigns, ensuring proper form functionality, tracking, and CRM connectivity
• Build and configure lead magnet tools including Typeform quizzes, Perspective funnels, chatbots, and similar conversion assets
• Set up and manage integrations between websites, CRMs, and marketing platforms using webhooks, APIs, and automation tools like Zapier
• Implement pixels, conversion tracking, and UTM structures in coordination with the performance marketing team
• Collaborate with designers to translate Figma comps into clean, responsive WordPress builds
• Support and optimize client sites built on page builders (Gutenberg, Elementor, Divi, etc.) as needed
• Troubleshoot and debug front-end and back-end issues across client sites
• Use AI tools to accelerate development workflows while maintaining code quality and manual oversight

Requirements

• 3+ years building custom WordPress themes with Advanced Custom Fields (ACF) flexible content blocks
• 3+ years working with APIs, webhooks, and automation platforms (Zapier, Make, or similar)
• Working knowledge of popular WordPress page builders (Gutenberg, Elementor, Divi, WPBakery, etc.) with the ability to troubleshoot, optimize, and extend them for client needs
• Demonstrated ability to use AI as a development tool — not as a crutch, but as a force multiplier for speed and problem-solving
• Conversion rate optimization (CRO) experience
• Comfortable working in Figma and Adobe products (XD, Photoshop, Illustrator)
• Solid understanding of HTML, CSS, JavaScript, and PHP
• Developer-first mindset with a marketing support orientation
• Detail-oriented, organized, and comfortable managing multiple client projects
• Proactive problem solver who communicates clearly with both technical and non-technical teammates

Desired Traits

• Laravel experience
• Google Tag Manager
• Experience with GoHighLevel, ActiveCampaign, or similar CRM/marketing platforms
• Unbounce or ClickFunnels
• Copywriting ability
• Basic design skills

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.