Senior Creative, Sports

About LADbible Group

LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands: - including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.

LADbible’s Commercial Team, LAD360, is a powerhouse of creativity, strategy, and innovation - partnering with the world’s most iconic brands, from Google and Nike to Disney and Tesco. With a headcount of 150 and growing, LAD360 has rapidly become one of the most formidable forces in media, delivering culture-shaping campaigns. Our work has earned us top industry accolades, including Commercial Team of the Year at the 2025 Campaign UK Awards and Media Brand of the Year at the 2024 MediaWeek Awards. At the heart of it all is a relentless drive to push boundaries, tell bold stories, and connect brands to youth culture like no one else can.

About the Role 🚀

We’re looking for a conceptual Senior Creative to join our Sports creative team — someone who can take a client brief, find the cultural or audience insight within it, and turn that into a simple, exciting creative idea.

This is an ideas-first role. Your strength will be conceptual thinking, storytelling and campaign development rather than design craft.

You’ll create ideas for some of the biggest brands in the world, developing campaigns, social formats, reactive ideas and branded entertainment that feel native to SPORTbible and the wider world of sport.

You’ll understand what sports fans are talking about, what they’re sharing, and what they care about, and know how brands can credibly become part of those conversations.

From the initial brief through to pitch and production, you’ll help shape the creative vision, working alongside Strategists, Designers, Producers, Directors, Talent and the wider Creative team to bring ideas to life.

What the opportunity looks like 

• Cracking briefs and developing big, simple creative ideas rooted in audience, culture and sport.

• Turning insights into compelling campaign platforms, social formats, branded entertainment and reactive ideas.

• Creating work that feels native to SPORTbible and social rather than traditional advertising transplanted onto social platforms.

• Developing strong creative narratives that clearly communicate the insight, idea and execution.

• Writing and building pitch presentations that sell the thinking, not simply make it look good.

• Presenting and confidently selling creative ideas internally and directly to clients.

• Thinking beyond individual posts to create repeatable formats, mechanics and entertainment are audiences want to engage with.

• Understanding football and wider sports culture — from the biggest moments on the pitch to the memes, debates, personalities and conversations surrounding them.

• Working closely with our Creative Director to identify cultural tensions, audience truths and opportunities for brands.

• Briefing and creatively directing Designers, Animators, Directors, Producers and Talent to deliver against your creative vision.

• Helping push the standard of creative work across SPORTbible and LADbible Group.

Skills and experience we’d like you to have 

First and foremost, an ideas person. You might currently be a Senior Creative, Conceptual Creative, Art Director or Copywriter. You could come from an advertising agency, social agency, sports agency, publisher or broadcaster. What matters most is that your portfolio demonstrates original thinking and campaign ideas, not simply design execution.

You’ll ideally have:

• 5+ years' experience in a conceptual creative role within advertising, social, entertainment, publishing or sport.

• A portfolio demonstrating strong campaign thinking, concepts, social ideas and creative formats.

• The ability to take a brief from a blank page through to a clear, ownable creative idea.

• A strong understanding of social and internet culture and how audiences actually behave on platforms.

• A genuine passion for sport and an instinctive understanding of sports fandom and culture.

• Strong storytelling and presentation skills, with the ability to make complicated thinking feel simple.

• Confidence presenting and selling creative work to senior internal stakeholders and clients.

• Experience working collaboratively with Strategy, Production, Design and Talent.

• The ability to move between big campaign thinking and fast reactive creativity.

• Curiosity about culture beyond sport — entertainment, music, gaming, fashion, creators and internet culture.

We’re interested in people who want to create ideas that fans genuinely want to talk about, and share in the group chats. That could be a social format built around a football rivalry. A reactive idea responding to something that happened ten minutes ago. A creator-led entertainment series. A game fans play throughout a tournament. A cultural activation that escapes the feed entirely.

The medium can change. The important thing is that there’s a strong idea at the heart of it. If your first instinct when you see a brief is “what’s the idea?” rather than “what should this look like?”, we’d love to hear from you.

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities, to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.