Salesforce Marketing Cloud Developer
Team: Marketing Operations
Location: St. Petersburg, Florida, Minneapolis, Minnesota, Dallas, Texas, St. Louis, Missouri, Richmond, Virginia, Raleigh, North Carolina, Detroit, Michigan, Indianapolis, Indiana
Commitment: Full-Time
Workplace Type: remote
How you will make an impact:
- Responsibilities blend development, data management, and collaboration with marketers & stakeholders. Writing and optimizing SQL to segment audiences and update data extensions.
- Creating or updating journeys and managing automations (e.g., ETL tasks, triggered sends, imports).
- Ensuring data quality, cleaning, and segmentation. Support platform hygiene by managing subscriber data, troubleshooting errors, and optimizing queries and automations.
- Administer and maintain the SFMC platform, including data extensions, campaign performance, and deliverability.
- Build and automate campaigns using Journey Builder, Automation Studio, and Email Studio. Configure platform features such as triggered sends, transactional messaging, contact builder, and preference centers.
- Stay current with Salesforce releases and recommend best practices for performance, compliance, and scalability.
- Manage, create, and deploy campaigns, when necessary, including subscriber data, import and segmentation, on behalf of Kobie Marketing clients by executing tasks related to audience segmentation, email scheduling and email sending.
- In an agency setting you might wear multiple hats: developer, tester, and even light marketer.
What you need to be successful
- 3+ years of hands-on experience in Salesforce Marketing Cloud in both administrative and development capacities.
- Strong understanding of AMPscript, SQL, HTML/CSS, and Server-Side JavaScript (SSJS).
- Experience with campaign execution, deliverability monitoring, segmentation, and subscriber management.
- Strong organizational and problem-solving skills; able to troubleshoot technical issues independently.
- Working knowledge of Marketing Cloud Intelligence along with the ability to build custom reports, queries, and automations
- Experience managing support tickets and development requests; ability to prioritize work based on business impact.
- Excellent written and verbal communication skills; capable of translating business needs into technical tasks. Ability to work directly in a client-facing role.
- Knowledge of email marketing best practices and loyalty marketing experience
- Ability to organize and prioritize multiple projects and client deadlines with minimal oversight
- Agency experience or corporate in-house agency experience
- Bachelor’s degree in Computer Science, Marketing Technology, Information Systems, or a related field required
- Salesforce Marketing Cloud certifications encouraged
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