Senior Marketing Director

Exceptional opportunity for an accomplished leader to join Klaviyo's Senior Leadership Team as the strategic marketing visionary.

Are you a results-driven marketing executive with a track record of success in driving transformative marketing strategies that create demand? Do you have experience building and leading teams to support APAC regional growth, whilst working for a high growth, dynamic technology business? If so, we invite you to apply for this exciting role as Senior Director, Marketing (APAC) at Klaviyo, a global industry SaaS leader.

Why This Role:

As the Senior Director, Marketing (APAC), you will hold a pivotal and critical position in our rapid expansion journey. Reporting directly to our Chief Marketing Officer in the US, and working closely with the Vice President & Managing Director APAC, you will shape the future of our brand across the Asia-Pacific region utilising your extensive experience in the region and strategic acumen. You will be an expert at partnering cross functionally and be used to operating in a fast paced, matrixed environment. 

Key Leadership Responsibilities:

• Strategic Mastery:
• Partner with global marketing leaders and the US based Chief Marketing Officer, to craft a high-impact regional marketing strategy and plan; influencing demand generation, revenue pipeline, brand awareness and customer marketing.
• Financial Stewardship:
• Develop comprehensive annual marketing plans, complete with budget management and headcount requests, aligning with ambitious regional growth targets.
• Data-Driven Insights:
• Present compelling reports to key stakeholders, leveraging data analysis to articulate the successes and learnings from marketing campaigns, steering future initiatives.
• Team Leadership Excellence:
• Assemble and lead a dynamic team of regional marketers, specialising in event, content and partner marketing, fostering a culture of excellence.
• Strategic Alignment with Sales:
• Collaborate closely with APAC Sales leadership to identify strategic levers for robust pipeline growth across the region and across each segment.
• Content Leadership:
• Craft and oversee the development of regionally relevant marketing materials, strategically communicating product features and benefits.
• Campaign Innovation:
• Innovate and execute marketing campaigns that surpass regional revenue goals, collaborating seamlessly with product and partnership teams.
• Compelling Brand Positioning:
• Shape a compelling regional story and narrative to strategically position our products, creating a lasting impact.
• Event Mastery:
• Plan and execute impactful, locally relevant events, webinars, and Account-Based Marketing (ABM) initiatives.
• Customer Marketing Expertise:
• Direct regional customer marketing initiatives to drive customer expansion and retention, ensuring lasting partnerships.
• Global Collaboration Excellence:
• Collaborate seamlessly with the global localisation team to ensure effective communication and brand consistency.
• Technology Orchestration:
• Orchestrate the implementation of cutting-edge technology platforms and resources to elevate our marketing capabilities.
• Performance Measurement Proficiency:
• Implement a rigorous measurement framework and regularly report the impactful results of marketing activities, steering the future course.

Your Profile:

Essentials:

• 15+ years of demonstrated experience in B2B marketing with scaled or scaling SaaS companies.
• Proven ability to drive lead generation and customer expansion at scale in B2B SaaS products within the APAC region.
• Strong track record of growing, leading and developing high-performance marketing teams.  
• Ability to utilise data and insights to craft a comprehensive story relevant to the targeted customer segment (Enterprise, Mid Market and SMB), with a focus on a full funnel approach throughout the customer journey 
• Demonstrated experience with and understanding of nuances of the region; country by country.
• Adept at thriving within a complex matrix environment, managing cross functional relationships and stakeholders and reporting into the US.
• Successful history of expanding into new countries or territories.
• Eligibility to work in Australia without restriction.

Desirables:

• Educational background in a marketing-related field.
• Deep understanding of enterprise marketing, combined with SMB and mid-market expertise.
• Additional language proficiency.