Director, Ketchum Analytics
Location: New York, New York, United States
Department: Ketchum
About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!
Overview
Ketchum’s Analytics team is hiring! We are looking for a Director that will serve as a leader for the team with deep knowledge of SEO/Paid/Digital measurement and evaluation. Ideal candidate has experience working with global clients and partners, and has strong client management experience within an agency setting.
About the Job
- Oversee and run media measurement tracking studies for PR, delivering high quality, insightful reports on time and on budget
- Lead and continue to grow our Paid/Digital and Search Center of Excellence within Ketchum Analytics
- Understand clients’ objectives and ensure analytics and research and insights deliverables meet those needs- and teaching junior staff how to see the bigger picture. Ensure all aspects of the work continue to track back to the original objectives.
- Manage budgets and teams on sizable accounts with responsibility for profitability, incremental growth, quality of account service and employee development. Be the final approval and point person, bringing senior leadership in as needed.
- Prepare and present reports regularly (Google Analytics, SERanking)
- Create an SEO-driven content strategy by providing an editorial calendar for writers. This would include managing the writers for quality control.
- Implement on-page SEO best practices.
- Develop the design and execution of a variety of different types of projects leveraging the most relevant data and methodologies to provide the right solutions for clients’ questions (PESO measurement frameworks, primary research, secondary research, etc.)
- Working with non-research clients, stakeholders and partners around the world, counseling them on the right research to deliver against needs, executing the research and then providing commercially relevant insights and recommendations.
- Assist client and account teams in thinking outside of the box when it comes to data and analytics
- Looking for new and innovative ways to contribute to the development of a suite of research and analytics projects to support agency and other departmental offerings
- Develop future leaders and innovators in media and communications analytics and research
Qualifications
- 7+ years of research experience; advanced degree in a relevant field desired but not necessary
- Deep media measurement experience
- Experience using media analysis/listening tools (social/digital, paid, SEO and traditional media)
- Experience with SEO tools such as AHREFS, SEMRUSH, , BrightEdge, Search Console, Page Optimizer PRO, and etc.
- The ability to work with minimal supervision and guidance and work on multiple projects concurrently
- Teamwork and the ability to work with staff across a variety of offices and time zones is important
- Strong project management skills (budget management, timing, etc.)
- Strong client service and management skills
- Demonstrated success with showcasing the value of research to non-research clients, partners and other stakeholders
- Able to tell a story with data
- Able to work effectively and build strong working relationships with clients, partners and other stakeholders at all levels
Additional skills/experience that are desirable but not essential
- Global research experience
- Language skills
- Python, R, Q, SPSS
- Primary and secondary research experience and sample design knowledge is a plus
- Secondary databases, such as YouGov, Canvas8, comScore, Quid desired but not necessary
The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. This position may be bonus eligible depending on individual employee performance and Ketchum business performance.
What We Offer
- Hybrid Workplace: Three days a week in the office
- Robust benefits program, effective within 30 days of hire
- Paid maternity/paternity leave
- Family Forming Benefits
- Employee Recognition Program
- Generous paid time off includes vacation, wellness, and extended holiday schedule
- Various development opportunities to enhance personal and professional life
- Tuition reimbursement
- Monthly Cell Phone & Wi-Fi reimbursement
Interested? We’ve got an opportunity for you.
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