Executive Director, Slate Product Strategy Director

Location: Wilmington, DE, United States

Job Summary / Purpose

The Director will lead end-to-end marketing and portfolio growth strategy for a credit card portfolio, translating business goals into customer-centric plans across acquisition, engagement, spend, retention, and profitability. This role requires superior analytical skills and a deep, practical understanding of credit risk management to ensure growth strategies are both impactful and responsibly managed—particularly across mass-market credit products, including poor-to-fair credit segments. The Director partners closely with Product, Analytics, Finance, Risk, Compliance/Legal, Brand/Creative, Channel owners, and Operations to develop strategies, identify growth opportunities, and drive integrated go-to-market and lifecycle initiatives.

Key Responsibilities

• Portfolio strategy & planning: Own annual/quarterly portfolio marketing strategy (target segments, value propositions, offers, channel mix, messaging frameworks) aligned to P&L, credit performance, and product roadmap.
• Risk-informed growth strategy: Partner with Credit Risk and Analytics to ensure acquisition and lifecycle strategies are aligned to risk appetite, underwriting, line management, and loss/profitability outcomes—especially for mass-market and poor-to-fair segments.
• Lifecycle marketing leadership: Develop strategies across the lifecycle—prospecting/acquisition, onboarding, activation, engagement/spend growth, retention, hardship-aware retention where applicable, and win-back.
• Customer & market insight: Lead insight-driven strategy using customer behavior, credit performance signals, competitive landscape, and market trends; translate findings into actionable plans and positioning.
• Offer & value proposition strategy: Shape offer strategy (e.g., rewards, pricing, benefits, promos) with strong understanding of economics and risk trade-offs; partner with Finance/Risk to build business cases.
• Go-to-market (GTM): Lead integrated GTM plans for new features/benefits and major campaigns; align cross-channel execution (digital/owned/paid/partner channels as applicable).
• Performance management & analytics: Define KPIs and measurement plans; monitor performance (including credit and profitability metrics), diagnose results, run test-and-learn agendas, and iterate strategy based on outcomes.
• Cross-functional leadership: Drive alignment across Product, Risk, Compliance/Legal, Analytics, Brand/Creative, Tech, and Channel teams; manage governance, approvals, and delivery timelines.
• Executive communication: Build crisp narratives for senior stakeholders—strategy decks, business cases, results readouts, and roadmap updates.

Required Qualifications

• MBA or equivalent graduate degree (or commensurate strategic/portfolio leadership experience in lieu of a formal MBA-equivalent program, if your posting standards allow).
• 8+ years of experience in product marketing, portfolio marketing, lifecycle marketing, or growth marketing, with substantial experience in credit cards and/or mass-market consumer credit products.
• Extensive experience serving mass-market credit customers, including poor-to-fair credit segments (e.g., near-prime/subprime populations), with demonstrated ability to drive growth while managing risk and economics.
• Superior analytical skills with demonstrated ability to translate complex data into strategy and action; experience partnering with analytics teams on segmentation, experimentation, and optimization.
• Very extensive understanding of credit risk management, including how underwriting, risk appetite, loss dynamics, and portfolio controls interact with acquisition and lifecycle marketing.
• Proven ability to influence stakeholders and lead in a highly matrixed environment; strong written and verbal executive communication.

Preferred Qualifications

• Experience operating within regulated financial services and navigating Risk/Compliance/Legal review processes for marketing.
• Familiarity with rewards economics, pricing/fee structures, and profitability drivers for credit cards across mass-market segments.
• Experience launching new products/features and leading high-visibility portfolio initiatives.
• People leadership experience (if role includes direct reports) or strong track record of mentoring and leading through influence.

Success Metrics (examples)

• Growth outcomes: booked accounts, activation, spend/engagement lift, retention/win-back performance
• Efficiency outcomes: acquisition efficiency, channel mix optimization, test-and-learn velocity
• Risk/economics outcomes: credit quality mix within appetite, loss/profitability impact, sustainable contribution margin, offer ROI, account NPVs, OS
• Delivery outcomes: on-time, compliant delivery of GTM and lifecycle programs

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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