Senior Data Analyst (Email Marketing & Conversion) - fully remote within Europe (m/f/d)

Department: BI

Employment Type: Permanent employee

Schedule: Full-time

Seniority: Experienced

Location: Remote

The Team:
Join a forward-thinking, AI-first company that values autonomy, innovation, and measurable impact. Our Business Intelligence team plays a critical role in connecting data with decisions, fueling smarter growth and user-centric strategies. With a flat structure, flexible remote culture, and a team of 100+ collaborators across the EU, we prioritize action over process and experimentation over perfection.

Your Role:
As a Senior CRM User Analyst, you’ll sit at the intersection of CRM, marketing, and product analytics, helping us uncover how users engage with lifecycle campaigns and onsite experiences. Your insights won’t just inform, they’ll influence the direction of our product, marketing, and retention strategies.

This is a high-impact role for someone who thrives on turning complex data into simple, actionable growth levers. You’ll take full accountability for your domains, developing deep product understanding and proactively surfacing meaningful, data-driven recommendations that shape strategic decisions across the business.

What You’ll Be Doing:

User Journey & Funnel Analysis

• Analyze user behavior across the entire funnel, from first touch to subscription, retention, and reactivation.

• Identify drop-off points, re-engagement opportunities, and the key drivers of long-term customer value.

• Develop hypotheses, run A/B tests, and evaluate CRM and onsite experiments that drive lifecycle optimization.

CRM & Lifecycle Analytics

• Monitor performance across onboarding, activation, retention, and churn funnels.

• Measure and enhance the impact of email and onsite campaigns on engagement and conversion rates.

• Design and evaluate attribution strategies and experimentation frameworks to drive lifecycle improvements.

Marketing & Attribution

• Connect CRM and marketing initiatives to behavioral data and business KPIs.

• Build and iterate on cross-channel attribution models that help assess campaign effectiveness.

• Deliver proactive, actionable insights to inform planning, personalization, and campaign execution.

Data Products & Reporting

• Own the creation and maintenance of Power BI dashboards covering CRM, retention, and campaign performance.

• Enable data self-service and consistent reporting across CRM and cross-functional teams.

• Define and align on key metrics with stakeholders while ensuring accuracy and trust in the data.

Predictive & Advanced Analytics

• Conduct churn prediction, lifetime value modeling, and reactivation opportunity analysis.

• Segment users into actionable cohorts to drive personalization and sustained engagement.

• Build and test models that inform CRM targeting, frequency, and creative strategy.

What You’ll Need:

• 6+ years of experience in an analytical role, with extensive exposure to operational or product-facing analytics.

• Familiarity with customer journey analytics and lifecycle tracking.

• A proactive, insight-driven mindset and a strong sense of ownership over your work and impact.

• Hands-on experience with omnichannel CRM platforms (email + onsite).

• Strong domain knowledge of user retention, funnel dynamics, and lifecycle performance metrics.

• Advanced skills in SQL and Power BI (or similar visualization tools).

• Experience synthesizing CRM, marketing, and product data into holistic user insights.

• Familiarity with experimentation frameworks, A/B testing, and customer segmentation.

• Excellent communication skills and a proven ability to turn complex data into compelling narratives for a range of stakeholders

Nice If You Have:

• Background in churn mitigation and win-back campaign analytics. 

• Experience with CRM tools such as Braze.

• Previous experience in a subscription-based environment.

• Familiarity with advanced attribution modeling techniques.

• Confident use of Python for modeling, analysis, or automation.

What You Can Expect On Board:

• Competitive compensation package.

• Fully remote work with flexible hours and minimal bureaucracy.

• Annual budget for conferences, training, and the best tools for your craft.

• Annual company summer getaway + team meetups across the EU
  
  

• A culture where “let’s test it and measure it” always beats “let’s meet and discuss it.”

If you're passionate about transforming data into growth-driving action, and you're eager to own your domain while making a measurable impact, we’d love to meet you. Join us in shaping AI-powered engagement strategies, where curiosity fuels progress, experimentation is celebrated, and user value is the true north.

Apply now and help us turn insights into action.