Senior Product Manager, Advertising & Publisher Monetization

Team: Product

Location: Austria

Commitment: Full-time

Workplace Type: remote

Accountabilities:

As the Senior Product Manager, you will own the advertising monetization strategy across multiple digital properties, driving initiatives that improve revenue, user engagement, and operational efficiency through continuous optimization and experimentation.

• Define and manage the advertising product roadmap, prioritizing initiatives that increase monetization while maintaining a high-quality user experience.
• Collaborate with Ad Operations to optimize ad placements, layouts, refresh strategies, lazy loading, video advertising, native formats, and other monetization opportunities.
• Partner with engineering teams to implement advertising technologies and support new monetization capabilities.
• Work closely with analytics, SEO, marketing, and revenue teams to identify growth opportunities and monitor advertising performance.
• Analyze key performance indicators such as RPM, eCPM, fill rate, CTR, viewability, revenue per session, Core Web Vitals, and user engagement.
• Lead A/B testing programs to evaluate advertising layouts, page templates, navigation, and optimization strategies.
• Evaluate advertising platforms, header bidding solutions, SSPs, exchanges, and strategic monetization partners.
• Develop detailed product requirements, user stories, acceptance criteria, and implementation plans.
• Present performance insights, experimentation results, and strategic recommendations to leadership.
• Monitor industry trends in programmatic advertising, privacy regulations, AI-powered optimization, identity solutions, and publisher technologies.

Requirements:

The ideal candidate is a data-driven product leader with deep expertise in digital publishing and advertising technology, capable of balancing commercial objectives with exceptional user experiences.

• 5+ years of product management or product ownership experience within digital publishing, advertising technology, e-commerce, or consumer web platforms.
• Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related field.
• Strong understanding of programmatic advertising ecosystems, publisher monetization strategies, and digital advertising operations.
• Experience working with platforms such as Google Ad Manager, header bidding solutions, SSPs, exchanges, or similar monetization technologies.
• Proficiency with analytics and experimentation platforms such as GA4, Domo, Looker, VWO, Optimizely, or equivalent tools.
• Strong knowledge of advertising performance metrics, including RPM, eCPM, fill rate, viewability, latency, CTR, and revenue per session.
• Familiarity with Core Web Vitals, SEO best practices, page performance optimization, and advertising technology integrations.
• Proven experience leading experimentation initiatives that deliver measurable business and revenue improvements.
• Excellent project management, prioritization, communication, and cross-functional collaboration skills.
• Analytical mindset with the ability to transform complex data into actionable product strategies and business decisions.

Benefits:

• Competitive salary aligned with experience and qualifications.
• Fully remote work opportunity.
• Opportunity to lead monetization strategy across high-traffic digital platforms with significant business impact.
• Collaborative environment with cross-functional exposure to product, engineering, analytics, marketing, and revenue teams.
• Opportunity to work with modern advertising technologies, AI-driven optimization, and large-scale experimentation.
• Professional growth through ownership of strategic product initiatives and data-driven decision-making.