Senior Digital Analytics Specialist

Team: Marketing

Location: US

Commitment: Full-time

Workplace Type: remote

Accountabilities:

• Design and implement GA4 and GTM measurement frameworks, including event architectures, custom dimensions and metrics, and server-side tagging.
• Develop detailed dataLayer specifications, validate implementations against live containers, and collaborate with developers to ensure accurate tracking.
• Diagnose analytics issues end to end, identifying problems across tags, triggers, data collection, and downstream reporting.
• Build scalable data pipelines and warehousing strategies using BigQuery or equivalent platforms, including GA4 exports and integrations with other business data sources.
• Develop and maintain decision-focused dashboards using Looker Studio, Tableau, and/or Power BI, translating complex datasets into clear recommendations for stakeholders.
• Lead Conversion Rate Optimization initiatives by developing hypotheses, designing A/B and multivariate tests, evaluating results with statistical rigor, and connecting findings to revenue or lead-generation objectives.
• Analyze behavioral data across GA4, Crazy Egg, Microsoft Clarity, and similar platforms to identify user drop-off points and opportunities for improvement.
• Support business development by contributing to proposals, pitches, analytics scoping, and recommendations for prospective clients.
• Manage multiple client accounts simultaneously while partnering with cross-functional teams across marketing, design, development, SEO, and paid media.

Requirements:

• 5+ years of experience in an agency or consulting environment, with direct ownership of client or stakeholder relationships and multiple concurrent accounts.
• Strong hands-on expertise with GA4 and Google Tag Manager, including event architecture, custom dimensions and metrics, server-side tagging, and troubleshooting through Tag Assistant and browser developer tools.
• Advanced understanding of dataLayer design and specification.
• Practical coding experience, particularly JavaScript for GTM and SQL for querying, transformation, and analysis.
• Experience designing data pipelines and data warehousing solutions using BigQuery or a comparable platform.
• Demonstrated ability to build dashboards in Looker Studio, Tableau, and/or Power BI that support business decisions rather than simply report metrics.
• Experience developing and managing CRO programs, including A/B and multivariate testing.
• Strong analytical and problem-solving skills, with the ability to investigate complex tracking and behavioral data issues.
• Excellent spoken and written English, with the ability to explain technical analytics issues clearly to senior marketing leaders and produce concise, client-ready documentation.
• Strong presentation, communication, and stakeholder-management skills, including confidence leading unscripted client discussions and defending data-driven recommendations.
• Ability to work independently, manage competing priorities, and collaborate effectively across multiple client engagements.

Benefits:

• Annual salary of $90,000–$120,000, depending on experience.
• Fully remote work environment.
• Creative and collaborative environment focused on high-quality digital work.
• Opportunity to work alongside developers, designers, marketers, and project managers.
• Paid parental leave.
• Paid vacation and sick time.
• Health, dental, and vision insurance.
• Retirement plan with company matching.