Go to Market Project Lead

Team: Project Management

Location: Canada

Commitment: Full-time

Workplace Type: remote

Accountabilities

• Coordinate end-to-end go-to-market plans for product, feature, content, and commercial launches, including scope, milestones, dependencies, and readiness activities.

• Translate go-to-market strategies into actionable project plans, maintaining timelines, action logs, status updates, risks, issues, and dependencies.

• Collaborate with product management, sales, marketing, customer support, and other stakeholders to align owners, deliverables, priorities, and decision points.

• Coordinate launch communications, updates, presentations, and supporting materials for internal teams and customers.

• Support sales and customer support enablement by coordinating training materials, presentations, and resources through enablement platforms.

• Maintain internal content, tools, pages, and resources to ensure information remains accurate, current, accessible, and easy to use.

• Help improve go-to-market processes, documentation, tools, and adoption to promote consistent execution across teams.

• Build and deploy marketing automation assets, including landing pages and email campaigns, when required for project delivery.

• Support budget and cost tracking for assigned initiatives, identifying variances and escalating issues when appropriate.

• Build productive relationships with internal and external stakeholders through responsive, professional, and customer-focused communication.

Requirements

• Experience in marketing, go-to-market delivery, product marketing, sales enablement, project coordination, or a related commercial function.

• Strong project management capabilities, including experience coordinating multiple workstreams, timelines, dependencies, deliverables, and stakeholders in a fast-paced environment.

• Excellent written, verbal, and presentation skills, with the ability to adapt communications for sales, marketing, product, customer support, leadership, and other audiences.

• Ability to build effective cross-functional relationships and coordinate contributors who may not report directly to you.

• Strong organizational and analytical skills, including the ability to collect, validate, and interpret routine data and translate findings into clear next steps.

• Working knowledge of marketing automation, CRM, content management, collaboration, or sales enablement platforms; experience with Pardot and Seismic is an advantage.

• Understanding of customer and market needs, with the ability to connect project activities and deliverables to broader commercial objectives.

• Highly organized, detail-oriented, proactive, and comfortable working independently while contributing effectively within a team.

• Strong adaptability and communication skills in a collaborative, multi-stakeholder environment.

• Bilingual English/French Canadian communication skills are considered an asset.

Benefits

• Annual base salary range of CAD $48,800–$81,300, depending on qualifications and experience.

• Home-based position in Canada.

• Flexible working hours designed to help employees work when they are most productive.

• Programs and initiatives supporting health, wellbeing, and work-life balance.

• Shared parental leave.

• Study assistance and opportunities supporting professional development.

• Sabbatical opportunities.

• Country-specific employee benefits and healthcare-related support.

• A collaborative environment focused on long-term career development and meaningful work.

• Accessibility support throughout the hiring process for candidates requiring accommodation.