Director, Product Strategy & Operations (Product Adoption)

Team: Product

Location: India

Commitment: Full-time

Workplace Type: remote

Accountabilities

• Define and execute the product adoption strategy across key products, capabilities, customer segments, and stages of the customer lifecycle.
• Identify barriers to product discovery, activation, engagement, and repeat usage, prioritizing opportunities according to customer impact, business value, and strategic importance.
• Establish adoption metrics, success criteria, and measurement frameworks covering onboarding, activation, feature penetration, engagement, retention, and expansion.
• Analyze customer journeys, funnels, cohorts, feature usage, behavioral patterns, and segmentation data to identify friction points and growth opportunities.
• Partner with Product and Data teams to evaluate time-to-value, activation, adoption, engagement, retention, churn, and customer behavior across products, geographies, cohorts, and use cases.
• Translate customer and product insights into actionable recommendations that influence product strategy, roadmaps, investments, onboarding, UX, education, packaging, and cross-product experiences.
• Develop business cases for high-impact adoption initiatives and help Product leaders prioritize investments based on measurable customer and business outcomes.
• Lead complex cross-functional initiatives involving Product, Design, Engineering, Data, Marketing, Customer Success, Support, and Revenue teams.
• Establish clear ownership models, operating rhythms, KPIs, and accountability mechanisms for adoption initiatives.
• Ensure product launches are supported by clear adoption strategies designed to drive meaningful customer usage beyond initial release.
• Build systematic feedback loops with customer-facing teams to capture customer needs, workflows, pain points, and reasons for non-adoption.
• Combine quantitative product analytics with qualitative customer insights to identify root causes and develop practical solutions.
• Benchmark adoption and customer experience against relevant SaaS and technology businesses while creating executive-level visibility into adoption performance and emerging risks.

Requirements

• 12+ years of experience across Product Strategy, Growth, Product Management, Product Operations, Strategy & Operations, or related disciplines, including meaningful leadership experience.
• Proven experience driving product adoption, activation, engagement, retention, customer expansion, or product-led growth within a technology or SaaS environment.
• Strong analytical capabilities with demonstrated experience using product and customer data to identify problems, uncover opportunities, and guide strategic decisions.
• Deep understanding of funnels, cohorts, segmentation, experimentation, retention metrics, customer lifecycle analytics, and product adoption measurement.
• Demonstrated ability to influence product roadmaps and senior stakeholders without relying solely on direct authority.
• Experience leading complex, cross-functional programs with measurable business outcomes and the ability to establish clear ownership and accountability.
• Ability to move effectively between executive-level strategy, data analysis, and hands-on problem solving.
• Strong communication, executive presence, and storytelling skills, particularly when translating complex data and customer insights into clear recommendations.
• Experience with B2B SaaS, SMB-focused products, platform businesses, or multi-product ecosystems is highly preferred.
• Strong customer-centric mindset with the ability to connect product behavior and adoption metrics to retention, expansion, and long-term customer value.
• Comfortable operating in a fast-paced, remote-first environment with a high degree of autonomy and ownership.

Benefits

• Remote work opportunity based in India.
• Senior leadership position with broad strategic influence across Product, Growth, Data, Customer Success, and Operations.
• High visibility with senior and executive stakeholders.
• Opportunity to shape product strategy and directly influence product roadmaps and investment priorities.
• Exposure to a global SaaS platform serving businesses across multiple markets and customer segments.
• Opportunity to build scalable product adoption frameworks, operating models, and measurement systems.
• Collaborative, remote-first environment that emphasizes initiative, clarity, ownership, and execution.
• Equal opportunity workplace with a strong focus on inclusion and fair employment practices.