Assistant Manager - Business Analytics, Entertainment Ad Sales

Team: Entertainment BU

Location: Mumbai

Commitment: Full Time

Workplace Type: onsite

Job Summary

• Seeking a data-driven professional to enhance revenue generation strategy. Understanding budget forecasting, dashboards, revenue business reports, and metrics is a must. The role involves leveraging tools like Tableau, Power BI, and Google Sheets, creating centralised resource hubs, and ensuring seamless integration with existing platforms (e.g., Salesforce, Mint) for real-time insights and decision-making.

Key Responsibilities

• Support Category Head in carving out a revenue generation strategy for the channel by providing data driven insights on the channel performance, market factors and industry ad-spend trends.
• Build a deep understanding of your own network and business model coupled with an understanding of the industry and clients
• Engage with sales teams to understand business trends, external business environment including competition understanding to provide more meaningful analysis and support to the teams.
• Work on re-forecasted budgeting basis previous quarter performance.Devise ways of tracking and improving productivity for ensuring health of the business through peri‐ odic monitoring, tracking and reporting of sales productivity metrics (BARC, industry reports, client side CRM)
• Work on internal review reports and decks as required on a periodic basis to help create the narrative for the channel sales performance Collaborate with and support sales teams in client specific proposals, to use data driven insights for persuasively communicating offerings and unique value-proposition Improvising on dashboards, reports, metrics with the objective of increasing revenue opportunities and workforce efficiencies
• Maintain revenue reports and pipeline of the channel
• Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channel
• Presentation of the review in the formats required by the National Head Quantifiable inputs provided that were able to influence favorable decision making by clients and shaped the direction of the strategy Business opportunities identified and highlighted on the basis of data analyses

Skills & Attributes for success

• Tableau, Power BI, and Google Sheets for dashboarding and insights.

Preferred Education & Experience

• Bachelor’s degree in Data Analytics, IT, Business, or related fields 
• Minimum 4+ years of experience.