Principal Product Manager - Business Applications

Location: Tel Aviv/ Netanya, Israel

Department: Product

At JFrog, we’re reinventing DevSecOps to help the world’s greatest companies innovate. Our team of industry-leading software security experts is a true pioneer, constantly pushing the boundaries with original research and technological innovation. JFrog is a special place with a unique combination of brilliance, spirit, and just all-around great people. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production – a concept we call “liquid software”. Wouldn't it be amazing if you could join us on our journey?

In this position, you will enjoy high organizational visibility and significant strategic impact, partnering closely with executive leadership, Fortune 100 clientele, and cross-functional teams spanning Engineering, Finance, Information Systems, and GTM stakeholders.

As a Principal Product Manager at JFrog you will…

• Drive Global Business Strategy: Own and optimize all company-wide business processes from quote-to-cash, enabling the seamless and rapid introduction of new products and services while maintaining highly effective and efficient processes for our existing product lines.
• Build Customer Trust: Create unparalleled trust with our customers by designing and providing clear visibility into licensing, usage, and billing.
• Streamline Adoption: Champion and deliver self-service capabilities that streamline the adoption of JFrog services to humans and AI-Agents, tailoring solutions dynamically to meet evolving customer needs.
• Define Product Vision: Identify long-term market opportunities, define a robust product vision, and translate complex business requirements into scalable platform capabilities.
• Own the Platform Lifecycle: Lead critical platform products from ideation to launch, ensuring strict alignment with strategic customer needs and high-quality cross-functional execution.
• Leverage Data and Analytics: Design, experiment, and iterate based on customer feedback, market research, usage metrics, and business performance KPIs.
• Collaborate Cross-Functionally: Partner deeply with Information Systems, Finance, Sales, Support, Marketing, and Engineering to deliver highly scalable, secure, and efficient financial and platform systems.
• Foster Executive-Level Relationships: Drive alignment and influence decisions across engineering, business, and executive leadership, acting as a trusted advisor to key internal and external stakeholders.

To be a Principal Product Manager you need…

• 10+ years of product management experience, with a proven track record of significant ownership and leadership over complex, business-critical systems.
• Strong technical background: Extensive experience in engineering, R&D, or deep technical product leadership.
• Expertise in business scaling: Direct experience building, scaling, and managing internal-facing platforms, monetization services, billing systems, financial workflows, entitlements, provisioning, and cross-system integrations.
• Systems knowledge: Proven experience delivering cross-functional, multi-system solutions involving enterprise platforms such as Salesforce, Zuora, NetSuite, or equivalent ERP, CRM, and financial billing systems.
• Strategic leadership: Outstanding ability to manage multi-stakeholder dependencies, align diverse teams, and execute high-pressure, high-priority initiatives.
• Exceptional communication: Strong interpersonal, communication, and storytelling skills to influence and lead across engineering, business, and executive (C-suite) levels.
• Agility & growth mindset: Experience working in high-growth, global SaaS companies managing large, complex, cross-functional initiatives.