Senior Category Insights Analyst

Location: GBR-England-Greater London-London

Time Type: Full time

Job Description

Who We Are

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Currently in the beta testing phase across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.

Learn more about who we are and what we do: https://www.joybuy.co.uk/discover/about-us

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

We are looking for a Senior Business & Category Insights Analyst to support the development of our European business. Based in our London office, you will play a key role in analysing market trends, consumer behaviour, and category performance. You will actively contribute to shaping commercial strategies and supporting the growth of our product offering.

What you will do

• You monitor market developments, competitor initiatives and consumer behaviour to identify growth opportunities.
• You build and maintain category analysis models, including pricing, promotions, product lifecycle and SKU mix.
• You analyse sales and customer data to evaluate, adjust and optimise category strategies.
• You collaborate with supply chain teams to assess supplier capabilities, logistics performance and cost structures.
• You work closely with marketing teams to design targeted category campaigns (seasonal activations, cross-category initiatives, etc.).
• You provide insights to product and merchandising teams to improve product pages, search ranking and overall user experience.

About you

• Master’s degree in Marketing, Business, Economics, Statistics, or a related field.
• You have at least 3 years of experience in e-commerce, retail, consulting or a similar environment, ideally focused on business analysis, category management or merchandising.
• You are comfortable working with data analysis tools such as Excel, SQL, Python or R, as well as data visualisation tools like Power BI or Tableau. Experience with Google Analytics is a plus.
• You are able to translate complex data into clear and actionable business recommendations.
• You have strong analytical skills, solid business acumen, and thrive in a fast-paced, international environment.
• You are fluent in English. Proficiency in Chinese would be a plus

What We Offer

• The opportunity to contribute to the growth of a global e-commerce leader expanding across Europe.
• A dynamic, international and fast-moving work environment.
• A strategic and cross-functional role at the heart of business decision-making.

At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

Ready to apply?

Take the next step in your career, apply now and explore the opportunities we have to offer.