Description
Senior Data Scientist
Location: Bengaluru, India
Department: MADTECH.AI
Experience: 4+ years
Skills: Marketing Analytics Frameworks, MS SQL, Generative AI, Statistics, Marketing Mix Modeling (MMM), AWS, Data Science & Modeling, Natural Language Processing (NLP), Python
Role Overview
iSOCRATES is looking for a Senior Data Scientist to join our growing Data Science team. In this role, you will work on large-scale media, marketing, and audience datasets to build predictive models, generate insights, and optimize programmatic advertising performance.
You will collaborate with product, engineering, and trading teams to design innovative data-driven solutions that improve campaign performance, audience targeting, and revenue outcomes.
Key Responsibilities
- Analyze large-scale media, marketing, and audience datasets to generate actionable insights and optimize campaign performance.
- Build and deploy predictive models and advanced analytics solutions including propensity modeling, segmentation, attribution, and marketing mix models.
- Work with Generative AI, LLMs, and NLP techniques to develop intelligent analytics solutions.
- Design and manage data pipelines, analytics frameworks, and scalable data architectures using modern data platforms.
- Develop dashboards, visualizations, and reporting solutions to monitor campaign performance and identify optimization opportunities.
- Collaborate with product, engineering, trading, and analytics teams to design innovative data-driven marketing solutions.
- Analyze audience segments, bid behavior, pricing trends, inventory performance, and anomalous trading patterns.
- Ensure data quality, reliability, and scalability across multiple data sources and systems.
Required Skills & Experience
- 4+ years of experience in data science, predictive analytics, or marketing analytics.
- Strong expertise in statistics, machine learning, and data modeling.
- Hands-on experience with Python/R, SQL, and ML libraries (scikit-learn, Spark, etc.).
- Experience working with large datasets, cloud platforms, and distributed data systems (AWS, Hadoop, Spark, etc.).
- Knowledge of digital marketing, audience analytics, attribution modeling, or programmatic advertising ecosystems is highly preferred.
- Experience with Generative AI, Large Language Models, or NLP is strongly preferred.
- Strong communication skills and ability to collaborate with global teams.
Good to Have
- Experience with DSPs, DMPs, SSPs, or marketing technology platforms.
- Exposure to MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), or RFM analysis.
- Experience with data visualization tools and analytics dashboards.
Qualifications
- Bachelor’s / Master’s in Statistics, Computer Science, Engineering, Mathematics, or related fields.
- Experience in digital advertising, media analytics, or marketing technology is a plus.
Why Join iSOCRATES?
- Work on cutting-edge AI and data science problems in marketing intelligence.
- Collaborate with global teams and leading media platforms.
- Opportunity to build scalable AI-driven marketing solutions used by global brands.
About iSOCRATES
Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms and processes as the Global Leader in MADTECH Resource Planning and Execution(TM). iSOCRATES delivers globally proven, reliable and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.
iSOCRATES is staffed 24/7/365 with its own proven specialists who save partners money, time and achieve transparent, accountable, performance while delivering extraordinary value. savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
About MADTECH.AI
MADTECH.AI is your Marketing Decision Intelligence Platform. Unify, transform, analyze, and visualize all your data in a single, cost-effective AI-powered hub. Gain speed to value by leaving data wrangling, data model building, data visualization, and proactive problem solving to MADTECH.AI.
At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you’re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before.
The companies are headquartered in St. Petersburg, FL, U.S.A., with their global delivery centers in Mysuru and Bengaluru, Karnataka, India.
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