Marketing Technology Lead

Who You Are

• Curious and self-motivated: You are determined to identify the root cause of issues and areas for opportunity. You approach problems with a “can do” attitude, and you run with them
• You love to simplify the complex: While you understand technical complexities, you are comfortable articulating them in a simplified way to less technical audiences
• A natural collaborator and communicator: You are accustomed to working closely with different teams across the organization, and you are familiar with effectively navigating a remote and global environment

 

What You’ll Be Doing

 

• Primarily support the strategy and execution of operational projects within Marketo, including but not limited to lifecycle management and attribution
• Implement and manage integrations/webhooks with the marketing tech stack 
• Ensure data quality and cleanliness within the Marketing Tech Stack to support accurate reporting and analysis
• Regularly track and analyze key performance indicators related to marketing technology operations, identifying trends and areas for improvement to stakeholders
• Manage lifecycle, automation, and data across inbound, expansion, channel, and ABM efforts
• Regularly collaborate and build strong relationships with marketing, sales, revenue and customer success stakeholders
• Work closely with cross-functional teams to ensure seamless integration of marketing technology initiatives with other departments' objectives and processes
• Demonstrate proactive communication on performance: status, issues, ideas for mitigation and ideas for improving performance
• Translate business needs into marketing solutions that make the best use of our current tools, and identify areas for potential different tools
• Offer ongoing training and support to internal users on how to effectively utilize marketing automation tools and platforms for optimal results
• Provide important high-level updates to marketing and sales teams on operational updates to illustrate positive business changes and associated impacts
• Monitor, test, and resolve technical issues within marketing automation tools, collaborating with IT, Sales Operations, or contractors as needed to resolve them efficiently and effectively
• Stay informed about the latest updates and best practices in marketing technology, and proactively recommend new strategies or features to enhance operations
• Provide input on technology-related strategies, initiatives, and roadmaps to align with overall organizational goals
• Occasional support with task execution such as list imports, nurture campaigns, and one-off email builds (10%)

 

What You’ll Need

• Current Marketo certification(s)
• Experience working on a marketing operations team
• Bachelor’s degree or equivalent work experience
• 3-5 years using Marketo supporting execution of projects such as operational architecture campaigns, email nurture logic and UTM processing
• Hands-on experience with Salesforce, Tableau, and sales enablement tools (ideally Outreach or HubSpot Sales Hub) You understand how they operate together.
• Strong critical thinking, data analysis, and decision-making skills
• Strategic and technical experience with lead scoring and lifecycle management
• Comfortable communicating how to best utilize marketing automation capabilities
• Curiosity, enthusiasm, and strong willingness to learn

 

Bonus Points

• Salesforce certification(s)
• Experience using WordPress
• Experience using ZoomInfo / RingLead
• Experience using Pendo

 

Why Invicti?

Your Health & Wellness Matters:

Health Insurance

Taking care of our team goes beyond the office.  We cover 100% of employee health care, vision and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective your first day.

Employee Assistance Program

Emotional Support Counseling services - 24/7

Life Coaching, Dependent Care, Elder Care,Financial & Legal Support, Wellness Coaching, New Parent Support and more

Parental Leave

16 week paid leave for birthing parent recovery

4 week paid leave for non-birthing/bonding  parent

401(k) Savings Plan

50% up to 6% company match with 100% annual cliff vesting 

We Value Adult/Life Balance:

Hybrid or Remote Working

If you are local to one of our office locations, you can work a hybrid/home schedule - we got you covered

Discretionary Time Off

Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued

Quarterly Thrive-Wellness Days

One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate

Volunteerism Time Off 

5 days of paid time off each year to participate in the volunteer activities of your choice 

Paid Birthday Off

Take your birthday off to celebrate you!

At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry.