Director, Experience Planning

Location: New York, New York, United States of America

Remote Type: Hybrid

Time Type: Full time

Job Description

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Director, Experience Planning will have exposure to every aspect of the client's businesses – from marketing, to revenue, to retail partnerships. The following list of responsibilities and duties is not an all-inclusive list and may vary based on account assignment.

Responsibilities:
Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand

Provide expertise and leadership in performance marketing, across all channels: traditional, digital and emerging media

Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives

Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving

Being the connective tissue between the client’s business strategy, the creative agency’s brand strategy, and Hearts’ media strategy

Forming a dynamic duo with the creative team, media planning, marketing science and custom content experts on your team (much like art directors and copywriter’s pair-up in creative agencies)

Maintain high level of service to all clients

Lead and develop annual account plans and create clear accountability measures that ensure client and agency financial and business success

Represent and promote the interests of Hearts & Science internally and externally

Articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed

Effectively motivate, lead, and train the team to maximize shared objectives

Ability to effectively resolve conflict, both internally among functions and externally with advertising agency partners and media partners

Exhibit sound business judgment to navigate through everyday client and team challenges and commands respect (and authority when needed)


Qualifications:
8+ years of experience in traditional and digital media planning

High level of competency in account management and client service

Proven analytical skills with experience developing data-driven insights

Experience in applying learnings to drive optimizations in support of client goals

Strong knowledge of and skill using syndicated interactive research applications and ad serving

Experience in managing and leading a team with a track record for recognizing and supporting opportunities for junior team members to shine

Professional presence and strong communication skills

A thorough understanding of marketing communication channels, especially across digital
New York: $90,000.00-$215,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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