Associate Creative Director — Growth & Performance

Location: Bengaluru, India

Department: Creative

Experience: 10+

Skills: Digital Marketing, Data-driven Decision Making, Cross-functional Collaboration, Performance Analysis, Team Leadership, Marketing Principles, Print Design, Creative Strategy, Mentorship, Video Production

• Lead and mentor creative pods (writer + art director pairs) through two-week production sprints, each delivering 40+ creative variations across formats and audience segments
• Set the creative quality bar for all performance output; hooks, scripts, static, video, carousel
• Partner with the Creative Growth Strategist to translate performance data (CPA, hook rates, audience response) into actionable creative briefs and testing hypotheses
• Own the shift from feature-led advertising to emotionally resonant, insight-driven performance creative
• Build and evolve a scalable creative production system: templates, format matrices, review cadences
• Develop audience-segmented creative strategies across priority segments: new-to-tracking, PCOS, endometriosis, irregular cycles, comparison shoppers
• Work closely with the London creative team on brand consistency, ensuring performance work aligns with the broader brand vision
• Present creative rationale and performance learnings to leadership with clarity and conviction

• 10+ years in creative roles, with at least 3 years leading teams in a D2C, performance marketing, or digital-first environment for global US focussed brands.
• A portfolio that shows you can make things that sell; not just things that look good. We want to see performance creative that worked, and evidence of why
• Deep understanding of Meta and paid social creative best practices; you know what stops a thumb and what converts in US & global markets.
• Experience running sprint-based or agile creative production; you’ve shipped volume without sacrificing craft
• The ability to give sharp, constructive creative feedback that elevates the team’s output
• Comfort with data: you can read a performance dashboard and translate it into a creative direction
• Strong opinion on what makes copy and design work in a feed environment

• Experience in health, wellness, femtech, or medtech categories
• Experience working with distributed or remote creative teams across time zones
• Understanding of AI-assisted creative tools and workflows

• This is a ground-floor leadership role with real ownership
• The product is genuinely differentiated; you won’t be trying to polish a commodity. Inito’s technology gives you real proof points to work with
• Your work has immediate, measurable impact at scale
• ESOPs in a high-growth, venture-backed company targeting $80M revenue
• Direct line to the Global Creative Director