Senior Product Analyst — Ads

Department: Analytics Department

Employment Type: Full Time

Location: Almaty, Almaty Special District, Kazakhstan, Hybrid

Key Responsibilities

• Own end-to-end ads performance and revenue strategy: monitor core metrics (eCPM, Fill Rate, CTR, ARPU), forecast budgets, validate targets, and drive financial planning for the ads business
• Lead executive-level reporting and insights (e.g., MBRs), translating complex data into clear narratives and actionable recommendations for senior stakeholders
• Drive revenue growth by identifying, sizing, and prioritizing high-impact monetization opportunities across ad placements, formats, targeting, and mediation strategies
• Establish and monitor guardrails to ensure advertising contributes positively to core business metrics; lead incident response for revenue drops, anomalies, and traffic quality issues
• Co-pilot product and monetization strategy in close partnership with Product, Marketing, and AdTech teams, including experimentation (A/B testing), asset prioritization, and roadmap validation
• Own data foundations: define metrics hierarchy, build scalable dashboards and self-serve BI tools, and partner with engineering on data architecture, logging, and user segmentation (CDP) to enable advanced targeting and personalization

Skills, Knowledge and Expertise

• 5+ years in data analytics or product analytics
• Strong analytical mindset with a balance between business impact and resource efficiency
• Proficiency in Python, SQL, and BI tools (e.g., Tableau, Redash)
• Solid mathematical background, including statistics, optimization, and causal inference
• Experience in analyzing large datasets and designing data marts for product needs
• English: Professional Working Proficiency

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 47 countries
• Develop your professional skills with access to mentoring, career consulting, and learning programs
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
• Work alongside people who take initiative, speak openly, and challenge themselves to grow
• Improve your language skills through co-financed courses and internal speaking clubs