- Data powers the insights companies use to transform the way they work. Do you enjoy analyzing data to push marketers to take actions that improve their performance? Do you have proven experience finding actionable insights in large data sets that lead to measurable business results?
- The Performance Analytics team directly impacts the direction of the marketing organization and all of IBM. We provide insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution.
- As a Data Scientist, you will work with business stakeholders, engineers, marketing and sales teams to use analytical insights to develop strategies for end-to-end campaign implementation and execution.
- You will get exposure to all aspects of marketing, from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics.
- In this role, you will have the opportunity to focus on synthesizing and applying analytic insights during the execution phase to improve performance for a particular business area, project or trial.
- Perform complex quantitative analyses to evaluate customer engagement and the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers
- Utilize proprietary and external data to analyze IBM’s target audience segmentation and create recommendations for improving the user experience at all stages of the journey and identifying the right audience for targeting
- Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness
- Develop and lead execution of analytics projects for business use cases aligned to business strategies
- Design and present data-driven optimization recommendations via dashboards, reports, and analyses
- Communicate insights to team members, other marketing groups, and IBM leadership
- We maintain a responsible consideration of health and safety practices and ongoing support for a hybrid office, in-office/remote office balance."
0 applies
1 views
Other Jobs from IBM
Lead - Backend Developer
Project Manager: ADM
Project Manager: ADM
Client Engineering Business Technology Consultant
Full Stack Application Developer
Data Scientist
There are more than 50,000 engineering jobs:
Subscribe to membership and unlock all jobs
Engineering Jobs
60,000+ jobs from 4,500+ well-funded companies
Updated Daily
New jobs are added every day as companies post them
Refined Search
Use filters like skill, location, etc to narrow results
Become a member
🥳🥳🥳 401 happy customers and counting...
Overall, over 80% of customers chose to renew their subscriptions after the initial sign-up.
To try it out
For active job seekers
For those who are passive looking
Cancel anytime
Frequently Asked Questions
- We prioritize job seekers as our customers, unlike bigger job sites, by charging a small fee to provide them with curated access to the best companies and up-to-date jobs. This focus allows us to deliver a more personalized and effective job search experience.
- We've got about 70,000 jobs from 5,000 vetted companies. No fake or sleazy jobs here!
- We aggregate jobs from 5,000+ companies' career pages, so you can be sure that you're getting the most up-to-date and relevant jobs.
- We're the only job board *for* software engineers, *by* software engineers… in case you needed a reminder! We add thousands of new jobs daily and offer powerful search filters just for you. 🛠️
- Every single hour! We add 2,000-3,000 new jobs daily, so you'll always have fresh opportunities. 🚀
- Typically, job searches take 3-6 months. EchoJobs helps you spend more time applying and less time hunting. 🎯
- Check daily! We're always updating with new jobs. Set up job alerts for even quicker access. 📅
What Fellow Engineers Say