Front-end Developer

Location: Dubai, Dubai, United Arab Emirates

Department: Global Marketing

Workplace: on_site

Employment Type: full

Description

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness! 

Summary: We are looking for a highly skilled Shopify Front-End Developer to support the development, enhancement, and ongoing optimization of our global eCommerce storefronts. This role combines hands-on front-end engineering expertise with strong delivery ownership, ensuring high-quality implementations across campaigns, promotional activations, merchandising features, and CRO initiatives.

The ideal candidate is a technically strong developer who thrives in fast-paced environments, collaborates effectively across Product, UX, Analytics, and Marketing teams, and takes ownership of delivering scalable, high-performance digital experiences aligned with our global commercial calendar.

Essential Duties and Responsibilities

Shopify Front-End Development:

• Develop, customize, and maintain Shopify themes using Liquid, HTML, CSS, JavaScript, and modern front-end frameworks.
• Build scalable, reusable front-end components aligned with design system standards.
• Implement UX/UI enhancements, merchandising experiences, landing pages, and feature improvements across global storefronts.
• Ensure website performance, accessibility, SEO readiness, and mobile responsiveness meet industry best practices.
• Maintain clean, maintainable, and well-documented code following engineering standards.
  

Campaign Activation & Technical Merchandising

• Build and deploy campaign-specific front-end experiences including promotional landing pages, seasonal activations, and merchandising modules.
• Implement promotion logic integrations including discount codes, automatic discounts, bundles, tiered offers, and region-specific promotional rules using Shopify Functions, Scripts, or integrated promotion systems.
• Develop and support Gift With Purchase (GWP) mechanics including threshold-based eligibility, conditional cart logic, and automated promotional item handling.
• Configure campaign merchandising features such as promotional badges, countdown timers, dynamic promotional messaging, and campaign-specific checkout experiences.
• Partner with Commercial, CRM, and Marketing teams to translate promotional calendars into scalable technical implementations delivered on schedule.
• Build reusable campaign component libraries enabling faster deployment of recurring promotional mechanics.
  

Launch QA, UAT & Activation Validation

• Perform thorough pre-launch QA validation for all front-end releases, campaigns, promotional activations, and merchandising implementations across devices, browsers, and markets.
• Validate campaign functionality including promotional messaging, UX behaviors, discount presentation, GWP visibility, merchandising placements, and conditional UI logic.
• Execute UAT support by partnering with Product, Commercial, and QA teams to ensure all acceptance criteria are validated prior to release.
• Monitor live deployments during launch windows, rapidly troubleshooting UI, performance, or functional issues when necessary.
• Maintain and enhance front-end QA checklists and regression testing standards for recurring campaign activations and feature releases.
  

CRO & Customer Experience Optimization

• Partner with UX, CRO, and Analytics teams to implement experimentation initiatives including A/B tests, personalization modules, and conversion-focused enhancements.
• Support testing frameworks by deploying front-end test variations and tracking implementations.
• Continuously identify opportunities to improve conversion performance, usability, and digital experience quality.
  

Project Delivery & Execution Ownership

• Translate product and business requirements into technical front-end solutions.
• Estimate development effort and manage assigned tickets through sprint cycles from development through QA, UAT, and release.
• Proactively identify risks, dependencies, and delivery challenges, proposing scalable solutions.
• Support campaign launch readiness, QA validation, and post-release monitoring to ensure flawless execution during high-traffic periods.
  

Cross-Functional Collaboration

• Collaborate closely with Product, Design, Analytics, Marketing, and Engineering teams to deliver end-to-end digital initiatives.
• Participate in sprint ceremonies including planning, backlog grooming, and technical reviews.
• Work alongside agency and vendor partners to ensure implementation consistency and delivery quality.
• Provide technical guidance during solution design discussions to ensure feasibility, scalability, and performance alignment.

Requirements

• 4–7+ years of front-end development experience, preferably within eCommerce or DTC environments.
• Strong hands-on experience working with Shopify or Shopify Plus, including theme development and storefront customization.
• Advanced proficiency in Liquid, JavaScript, HTML5, CSS3, and responsive web development.
• Experience implementing promotional logic, merchandising features, or campaign-driven website activations.
• Experience working in agile sprint-based delivery environments.
• Strong debugging, performance optimization, and QA troubleshooting capabilities.
• Familiarity with CRO testing implementations and analytics tagging support is a plus.
• Strong communication and collaboration skills with the ability to translate technical concepts into clear updates for stakeholders.
• Highly organized, detail-oriented, and capable of managing multiple development workstreams simultaneously.

Benefits

• Monthly “Self Love Days” – at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.