Technical SEO Data Analyst

Description -

Role Description:

The Global Search Engine Optimization (SEO) Technical Data Analyst is responsible for collecting, analyzing, interpreting, and presenting data to support decision-making and provide key insights to the Digital GTM organization. The role works with large datasets to identify trends, patterns, and correlations, helping our Global SEO team make informed choices and optimize operations. The role utilizes various tools, techniques, and analytical skills to extract meaningful information and communicate data findings to internal stakeholders.

Core Responsibilities
• Participates in the investigation, design, development, execution, and implementation of data projects to generate business reports and recommendations.
• Uses statistical tools and techniques to identify process gaps, root cause issues, and drive data-driven decision making.
• Develops and applies a broad range of techniques and theories from statistics, machine learning, and business intelligence to deliver actionable insights, data visualizations, and dashboard views.
• Collects, records, and analyzes data using established protocols and processes; communicates findings to other team members for review and feedback.
• Applies foundational principles and contributes proactively to technical SEO projects through research and data analysis support, providing regular updates on accomplishments and impediments.
• Supports priority technical SEO projects with direction, maintaining relationships with internal stakeholders and sharing information via standardized reports.

Required Education and Experience:

• Four-year Degree in Mathematics, Statistics, Economics, Computer Science, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 0-2 years of work experience, preferably in data analytics, database management, statistical analysis, or a related field.

Preferred Knowledge & Skills:
• Agile Methodology
• Business Intelligence
• Computer Science
• Dashboard
• Data Analysis
• Data Management
• Data Modeling
• Data Quality
• Data Science
• Data Visualization
• Data Warehousing
• Extract Transform Load (ETL)
• Machine Learning
• Power BI
• Python (Programming Language)
• R (Programming Language)
• SAS (Software)
• SQL (Programming Language)
• Statistics
• Tableau (Business Intelligence Software)

Preferred Certifications:
Programming Language/s Certification (SQL, Python, or similar)

Other Qualifications:

• Can-do, positive attitude and willingness to work in fast-paced team environment

• Highly detail-oriented with proven project management and organizational skills

• Ability to link roadmap projects and website enhancements to business results

• Creativity and curiosity around project planning and process improvement

• Strong analytical, problem identification and solving skills

• Strong written and verbal communication skills

The pay range for this position is $59,200 to $87,650 annually. Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 
  • 4-12 weeks fully paid parental leave based on tenure
  • 13 paid holidays
  • 15 days paid time off (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement