Senior Director, Marketing Architecture & Platform Services

Description -

Title: Senior Director, Brand Tracking and Marketing Measurement

Location: US

Department: Marketing

Reports to: Head of Insights, Measurement and Data Analytics

Job Overview: The Senior Director, Brand Tracking and Marketing Measurement will lead a team responsible for the measurement and analysis of marketing campaigns, the value and drivers of the HP brand, and provide strategic recommendations on critical business decisions.  Establish a best-in-class modelling practice for B2B and B2C efforts.

Responsibilities:

• Develop and implement data strategies that align with business goals.
• Lead a data science team in analysing marketing campaigns and customer data to identify trends and insights.
• Collaborate with marketing leadership on development of KPIs.
• Collaborate with marketing teams to design and measure A/B testing, campaign effectiveness, and ROI.
• Ownership of all brand or marketing related primary research
• Provide strategic guidance on resource allocation and optimization.
• Monitor the perceptions of our brand and corresponding value in terms of business impact.
• Communicate insights and recommendations to senior leadership for strategic decision-making.
• Stay abreast of industry trends and advancements in data science and marketing analytics.
• Oversee procurement and enablement of key tools and agency partnerships related to brand measurement.

Qualifications:

• Bachelor’s or Master’s degree in Data Science, Marketing, Business, or a related field.
• Typically has 15+ years of job-related and/or management experience, preferably in marketing, data analytics, or a related field.
• Extensive experience in data science, marketing analytics, or a related role, preferably in a B2B environment.
• Extensive experience in global organizations.
• Strong leadership skills with the ability to manage and develop a team.
• Proficiency in data analytics tools and platforms.
• Excellent communication and presentation skills.
• Ability to translate complex data into actionable business insights.

Preferred Skills:

• Experience with SQL, Python, R, or other data analysis programming languages.
• Knowledge of machine learning and predictive modeling.
• Familiarity with marketing automation and CRM tools.

HP offers a comprehensive benefits package, including:

• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance

 Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $164,350.00 - $246,550.00 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement