Senior Manager, New Markets Research

About Us: 

HoneyBook is the leading client flow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the Role: 

We are seeking a highly skilled Sr. Manager, New Markets Research to join us. As the first dedicated market research professional in our Product department, you will have a unique opportunity to shape our market research initiatives and build a specialized team. 

You will deliver deep insights into our brand’s market positioning, identify upmarket and new market opportunities for growth, and understand the evolving needs of our target audience. As a key member of the Product Research team, your insights will guide strategic decisions across marketing campaigns, product development, and brand positioning. You will be instrumental in defining where our business competes and how we win by conducting market sizing, competitive analysis, value proposition creation, communications, brand health assessments, web testing, and more. Additionally, you will integrate market research with product research to ensure that our products align with market needs, driving significant growth and innovation. The ideal candidate will bring a robust mixed-method research toolkit and experience in developing business-level strategies and vision in close collaboration with cross-functional partners, including Marketing, Product, and Finance. Your work will be integral to ensuring our business strategy is data-driven and market-informed, positioning HoneyBook for success in existing and new markets.

This role is hybrid in our San Francisco office 2-3 days per week. The current expectation is in-office Wednesdays and Thursdays. 

Here are a few of the things you will do:

• Conduct market studies to identify market sizing, competitiveness, and potential new customer segments to support HoneyBook’s growth strategy, particularly in upmarket opportunities.
• Identify target demographics, preferences, behaviors, and emerging trends, translating these insights into actionable strategies.
• Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats to inform product and marketing strategies.
• Work closely with cross-functional teams, including product development, design, and marketing, to ensure research insights are effectively utilized in decision-making processes.
• Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
• Prepare and present market intelligence reports and strategic recommendations to senior management and stakeholders, ensuring they are clear, compelling, and actionable.
• Conduct SWOT analysis, market positioning maps, and competitive benchmarking to guide product and business strategies.
• Identify and interpret emerging trends that could impact product strategy, ensuring the company stays ahead in the market.
• Develop detailed customer personas based on demographic, psychographic, and behavioral criteria to better target and understand our audience
• As the team grows, mentor and coach junior researchers and manage research contractors, fostering a culture of high-quality research output and continuous development.

Here is what we’re looking for in a candidate: 

• A minimum of 5 years of hands-on experience in conducting end-to-end research projects.
• Expert-level understanding of various research methods, with a focus on market research techniques such as competitive analysis, consumer segmentation, and trend forecasting, alongside usability testing, user interviews, and journey mapping. 
• A track record of executing both qualitative and quantitative research methods to uncover actionable insights that drive strategic decision-making.
• Proven ability to synthesize and communicate research findings effectively across cross-functional teams, advocating for user and market needs, and translating insights into impactful product and marketing strategies.
• Demonstrated leadership with people management skills, including mentoring and developing researchers and managing contractors.
• Strong problem-solving abilities with the capacity to navigate complexity and ambiguity, while thinking strategically and solving complex problems in a fast-paced environment.
• Exceptional ability to influence senior stakeholders via written, visual, and verbal communication methods 
• Flexibility to collaborate effectively with remote teammates and customers across different time zones, with occasional travel to New York and Tel Aviv

The good stuff:

Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.

Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!

Compensation: We offer a competitive salary and meaningful equity grants. Base compensation range: $168,000 - $210,000 + Equity 

Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges.
Raise the bar: We push for greatness—for ourselves, each other, and our members.
Own it: Trust and ownership let us make decisions with confidence.
We love what we do: We bring passion to our work and love what we create for our members.
Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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