eCommerce Tracking & Data Insights Manager/Specialist (German speaking)

Location: Belgrade, Serbia

We are currently looking for eCommerce Tracking & Data Insights Manager/Specialist with strong skills and proven experience for a full-time engagement.

Typical Day-to-Day Responsibilities:

• Analyze user behavior across the entire conversion funnel (Landing Page → Product Detail Page → Cart → Checkout) using Google Analytics 4 (GA4), Matomo, and heatmap tools.
• Identify drop-off points and develop actionable optimization hypotheses.
• Plan, prioritize, and evaluate A/B tests and multivariate tests.
• Create and maintain dashboards in Power BI or Looker Studio for various stakeholders.
• Combine onsite analytics data (GA4/Matomo) with inventory data, pricing information, weather data, and internal performance metrics to generate meaningful business insights.
• Collaborate closely with the Performance Marketing, Customer Experience (CX), and Operations teams to drive data-informed improvements.
• Conduct cross-market analyses and country-specific optimizations for Germany, Austria, Switzerland, the Netherlands, Belgium, France, and Poland.
• Continuously improve tracking implementation and attribution models.

Required Tools & Technologies:

• Google Analytics 4 (Enhanced Ecommerce) – advanced proficiency
• Matomo (or similar open-source analytics solutions)
• Shopify (Analytics, Liquid, Apps)
• Power BI or Looker Studio for dashboard creation and reporting
• Heatmap and session recording tools (e.g., Hotjar, Microsoft Clarity)
• A/B testing platforms (e.g., Google Optimize, VWO, Optimizely)
• SQL / BigQuery
• ERP and warehouse management systems, as well as related integrations (preferred)
• Weather APIs and external data sources (preferred)

Required Qualifications:

• 3–7 years of relevant professional experience in eCommerce Analytics, Conversion Rate Optimization (CRO), or Growth Analytics.
• Experience in an international or DACH-based eCommerce company is highly preferred.
• Demonstrated success in improving conversion rate, average order value (AOV), or revenue through data-driven optimization initiatives.
• Strong experience in web analytics and conversion rate optimization (CRO) within an eCommerce environment.
• Proven ability to combine data from multiple sources (onsite analytics, inventory, pricing, and external datasets) to generate actionable business insights.
• Hands-on experience with A/B testing and statistical analysis of test results.
• Experience working with large datasets; SQL knowledge is an advantage.
• A growth-hacking mindset with a strong focus on using data to drive measurable revenue growth.
• Good understanding of Customer Experience (CX) principles and collaboration with CX teams.
• Experience with cross-border eCommerce and country-specific performance analysis.
• German: Business fluent (C1–C2), required for close collaboration with German-speaking teams and stakeholders.
• English: Fluent (C1), required for international collaboration, analytics tools, and documentation.

Benefits:

• High-growth company in which you can find exciting and trend-setting challenges
• The opportunity to make a meaningful impact in revolutionizing healthcare
• Familial working atmosphere in an open-minded multinational team
• Flexibility with remote work, allowing you to create your ideal work environment
• All necessary equipment – up to you to decide what you prefer
• Covered private health insurance
• The budget for professional improvement (courses, conferences, books…)
• The budget for mastering English and German languages
• Nice office in Belgrade
• Fully stocked kitchen (tea, coffee, fruits, soft drinks, snacks…)
• Tournaments of table tennis, table soccer, and darts in our office
• Skilled and senior co-workers
• Opportunities to build products that really make a difference
• Opportunities to learn and grow with us

If you are looking for an environment where you can grow professionally, learn from the best in the field, balance work and life habits and have a pleasant and enthusiastic environment, please submit your CV in English.

#LI-hybrid