Manager, Personal Financial Services (Data & AI)
Location: HLT-Hong Leong Tower
Time Type: Full time
Job Description
If you are looking to excel and make a difference, take a closer look at us…
Key Responsibilities
AI Ecosystem & Strategy
- Architect and lead the development of the agentic AI framework – a central decisioning layer designed to power intelligent customer journeys, dynamic content generation, and sophisticated campaign orchestration.
- Drive the vision, design, and adoption of a comprehensive AI-first strategy for marketing and customer delivery, focusing on predictive personalization, automated decisioning, and data-driven content optimization.
- Coordinate seamlessly across business, data, and engineering teams to operationalize AI-driven intelligence at scale, ensuring widespread adoption and impact.
Generative AI (GenAI) & Content Intelligence
- Lead the development and fine-tuning of Generative AI tools, leveraging cloud models (like Gemini) and specialized on-premise/local LLMs to produce high-quality genAI solutions.
- Automate end-to-end content workflows to empower our campaign teams, dramatically reducing manual effort and significantly improving engagement effectiveness.
- Champion best practices in prompt engineering, model evaluation, and the implementation of Responsible AI principles to ensure our AI-generated communications are ethical, safe, brand-aligned, and high-impact
Platform, Tools & Technical Leadership
- Contribute directly to the infrastructure planning for our hybrid AI solutions, providing strategic guidance on the use of both on-premise and cloud technologies.
- Be a hands-on leader in the development of our proprietary AI agents.
Cross-Functional Collaboration
- Work with cross functional teams, especially the campaign operations team to implement AI features seamlessly into day to day campaigns.
- Ensure alignment between AI capabilities and business objectives across different regions and stakeholders.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
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