Executive, Personal Financial Services - Analytics (Business Campaign)
Location: HLT-Hong Leong Tower
Time Type: Full time
Job Description
If you are looking to excel and make a difference, take a closer look at us…
Executive Analytics (Business Campaign) is responsible for driving sales growth and profitability by providing strategic analytical support to product teams. This involves translating business needs into data models, formulate clear insights for management, and possess expertise in Leads, Channel, and Campaign Management to optimize marketing effectiveness. This role will report to the Assistant General Manager of Business Campaign & Analytics.
Key Responsibilities and Accountabilities
Functional (job responsibilities)
Apply quantitative methods to manage and analyze large datasets, conduct analysis, formulate insights, and summarize findings for management.
- Utilize SQL, SAS, R, Python, and other analytical tools to design analyses and measure key metrics.
- Use data mining techniques and programming skills to build analytics models to identify business opportunities and improve predictive ability.
- Support product teams to identify acquisition and sales growth opportunities and develop strategies to increase sales, profitability, customer retention, and cross-sell through marketing campaigns & analytics.
- Translate business requirements into conceptual, logical, and physical data models. Must also understand and articulate the processes, concepts, and components of Leads, Channel & Campaign Management.
Jobholder Requirement
- Malaysian citizen
Education/Qualification
- Degree in Actuarial studies, Mathematics/Statistics, Computer / Information Science or related disciplines.
Experience- Experience/ Exposed to SQL (Beginner to Intermediate) preferred.
- Experience/ Exposed to Tableau & Datawarehouse environment preferable but not mandatory.
- Strong analytical skills, highly numerate with strong critical thinking ability.
- Highly adaptable through continuous learning.
- Organizational and time-management skills.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
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