Director, Engineering (CRM)
Team: Dev-CRM
Location: India
Commitment: Employee India
Workplace Type: remote
We’re hiring a Director of Engineering to lead our Core CRM pillar—one of the most business-critical parts of HighLevel. This role will shape the technical direction and own engineering execution and organizational health across multiple CRM product domains (Contacts platform, data import/migration & bulk operations, Opportunities, and extensible CRM objects like Custom Objects/Companies/Tasks).
This is a high-ownership role in a fast-scaling environment: you’ll build and grow teams, partner tightly with Product and Design, and ensure we ship reliably at scale—without losing empathy for customers or for the engineers doing the work.
You will manage multiple Engineering Managers,who in turn lead teams responsible for:
1) Contacts, Tags, Documents, Custom Values, Lead Activity System, Smart Lists, Custom Fields
2) CRM data import/migration, Bulk Actions, Opportunities
Responsibilities:
- Build and execute hiring plans to close critical team gaps quickly, especially across under-resourced areas.
Recruit, onboard, and mentor senior engineers and engineering leaders while creating an environment where new hires ramp quickly and succeed. - Own talent outcomes: performance management, growth plans, retention, and creating a strong leadership bench.
- Balance platform health with product delivery—reduce toil, retire risk, and keep systems scalable.
- Establish strong engineering fundamentals across teams including code quality, observability, and operational readiness
- Drive delivery across CRM initiatives with high reliability and predictable throughput.
- Bring deep empathy for customers and their workflows; ensure CRM experiences are stable, intuitive, and trustworthy.
- Establish mechanisms to learn from customer pain signals including support insights, incident reviews, and quality metrics.
- Partner with Product, Design, and peer engineering leaders to align priorities, sequencing, and outcomes.
- Represent CRM engineering in planning and tradeoff conversations—advocate for the right investments and timelines.
- Create clarity: what we’re building, why it matters, and how we’ll measure success.
- Be hands-on enough to guide architecture and technical direction through your Engineering Managers and Staff Engineers
- Raise the bar on system design, performance, scalability, and operational excellence in CRM services and UI surfaces.
- Establish and track engineering/platform KPIs (quality, reliability, velocity, hiring health) for the CRM pillar.
- Drive long-term platform investments that enable the CRM infrastructure to support continued growth
Org Leadership & Team Building
Execution Ownership
Customer-Obsessed Engineering Leadership
Cross-functional Partnership & “Single-Threaded Ownership”
Technical Leadership
Requirements:
- 12+ years of software engineering experience with 3+ years in engineering leadership, including managing managers.
- Proven track record building and scaling teams in a high-growth, high-ownership environment.
- Strong execution and operating cadence: planning, prioritization, delivery, and accountability across multiple teams.
- Customer-first mindset with high empathy, strong judgment, and ability to make tradeoffs that protect user trust.
- Technical depth to guide architecture, reliability, and long-term platform investments.
- Excellent communication and cross-functional influence—able to align Product/Design/Engineering and drive decisions.
What Success Looks Like (First 6–12 Months)
- Teams are staffed toward plan (key gaps closed), and onboarding/ramp produces consistently effective engineers.
- Clear ownership and operating rhythm across the three CRM sub-areas; delivery becomes more predictable.
- Measurable improvements in CRM quality/reliability (fewer regressions, faster detection, better incident hygiene).
- CRM platform health improves through reduced technical debt and stronger performance and scalability signals.
- EMs are thriving with strong coaching, clarity, and autonomy—your org runs smoothly without constant escalation
Preferred Qualifications:
- Experience owning large “core product” surfaces (CRM, data-heavy SaaS, workflow products).
- Experience scaling systems and teams in a high-traffic SaaS environment.
- Experience with microservices architectures and platform modernization in fast-growing companies.
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