Senior Product Manager II, Menu Planning (all genders)

Location: Berlin, Berlin, Germany

Department: Tech

About the role: What's in the Box

As the Senior Product Manager II for Menu Planning within the Operations Mega Alliance, you will own the product layer that decides what lands on HelloFresh menus every week, across markets, brands, and millions of customers. You will drive the systems and workflows that let our culinary, commercial, and operations teams plan, version, and scale an ever-expanding menu, working back from their needs to build the automation and data foundations that make a larger and more personalized assortment possible. 

This is a domain in the middle of a significant platform transformation: you will help move menu planning into a smarter baseline, all while keeping weekly menu delivery running without disruption. You will partner closely with engineering, culinary, procurement, and stakeholders across our largest markets to define a data-driven roadmap, untangle real complexity around regionality and menu customization, and set the long-term vision for how HelloFresh builds its menu at scale.

What you’ll do: The Recipe

• Own the vision and multi-quarter roadmap for menu planning, turning the needs of culinary, commercial, and operations partners into prioritized initiatives tied to clear business impact.
• Build scalable systems and data foundations for menu versioning, regionality, and customization that make a larger, more personalized assortment possible.
• Leverage AI and machine learning to automate menu and editorial workflows and sharpen assortment decisions, partnering with data science to take models from concept to production.
• Collaborate with engineers, data scientists, and senior stakeholders across our largest markets to gather requirements, align in direction, and secure buy-in for strategic bets.
• Apply a data-driven approach, using both qualitative and quantitative signals to validate hypotheses, prioritize, and measure outcomes.
• Champion product craft as the hands-on expert for menu planning, raising the bar on discovery, prioritization, and execution across the tribe.

What you’ll bring: The Ingredients

• Seasoned product experience building and scaling technical or platform products, ideally in a domain with real operational or supply-chain complexity.
• Ability to navigate ambiguity, shaping strategy in undefined problem spaces without waiting for a predefined solution.
• Data-driven decision-making, comfortable using both qualitative and quantitative signals to validate hypotheses, prioritize, and prove impact.
• Fluency working alongside engineers, designers and data people, enough to understand technical trade-offs, feasibility, and how AI and machine learning can be applied to real workflows.
• Strong communication and stakeholder skills, with a knack for aligning and influencing partners at every level and steering cross-functional teams toward shared goals.
• Proven knack for structure, breaking multifaceted problems into parts others can act on.

What we offer

• You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
• Enjoy savings on your weekly HelloFresh box.
• Support your mental wellbeing with access to platforms like Headspace and Spill.
• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.
• Balance your life with our flexible hybrid model.
• Recharge with sabbatical leave options in addition to standard time off.
• Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.
• Enjoy tasty in-office meal deals and fresh food options.
• We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.
  
  

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