H&M Group

Customer and Commercial Insights Analyst

London, England
SQL
Description

Customer and Commercial Insights Analyst

Location: London, England, gb

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Job Description

The Customer and Commercial Insights Analyst plays a critical role in enabling customer‑led and commercial decision‑making at COS. You will proactively generate insights, translate complex data into clear narratives, and deliver actionable recommendations to senior leaders.

This is a high‑impact role for a commercially focused analyst who combines strong storytelling with advanced analytics, supporting short‑term trading decisions and long‑term strategic planning.

What you will do:

Insight & Stakeholder Leadership

  • Proactively identify customer and commercial trends, risks, and opportunities.
  • Present concise, insight‑driven recommendations to senior leadership.
  • Translate complex analysis into clear stories and visualisations.
  • Frame insights across short‑, medium‑, and long‑term planning horizons.

Customer & Commercial Analytics

  • Deliver forward‑looking analysis using transactional data, CRM, digital analytics, and customer research.
  • Build and maintain dashboards tracking core customer and commercial KPIs.
  • Identify emerging customer patterns early and inform timely commercial action.

Planning, KPIs & Advanced Analytics

  • Define, track, and evaluate customer‑centric KPIs and performance.
  • Support forecasting and planning across acquisition, retention, and growth.
  • Develop predictive models (e.g. churn, lifetime value, propensity) to enable proactive decision‑making.

Collaboration & Influence

  • Act as a strategic analytics partner to global and regional teams.
  • Champion data‑informed decision‑making across COS and wider stakeholders.
  • Contribute to knowledge sharing and analytical capability within the Commercial team

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed:

Problem solving

  • Applies structured, hypothesis-led thinking to solve complex, ambiguous challenges
  • Identifies root causes quickly and prioritises high-impact opportunities
  • Anticipates risks and drives solutions through to scalable, business-aligned outcomes

Collaborative

  • Builds trusted, cross-functional partnerships and influences without authority
  • Aligns diverse stakeholders through clear, outcome-focused communication
  • Leverages collective expertise to drive shared, high-impact results

Advanced data analysis

  • Translates large, complex datasets into clear, actionable insights
  • Applies predictive modelling and scenario analysis to inform forward-looking decisions
  • Combines technical rigour with compelling storytelling to enable action

Commercial mindset

  • Connects insights directly to revenue, profitability, and customer value
  • Anchors recommendations in strategic and commercial priorities
  • Takes a holistic view across customer, channel, and market dynamics to drive growth

Additional Information

We offer all to of our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this UK based colleagues also receive

  • 25 days holiday
  • Annual health checks
  • 25% staff discount
  • Pension scheme
  • Discounts on various activities and financial/lifestyle products via our benefits hub
  • Cycle to work scheme
  • Discounted gym membership
  • Employee assistance via retail trust  
  • Private health & dental care

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!

H&M Group
H&M Group

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