Senior Product Designer

Department: Product & Services

Employment Type: Full Time

Location: North York, ON, Toronto, ON, Hybrid

Key Responsibilities

• Help define customer problems and product opportunities with Product Management and Engineering.
• Support and conduct customer interviews, contextual research, and discovery workshops.
• Validate assumptions through rapid prototyping and concept testing before development begins.
• Maintain personas and journey maps across current-state and future-state contexts.

• Produce user flows, wireframes, prototypes, and production-ready interface specifications.
• Simplify complex, data-heavy enterprise workflows into intuitive experiences.
• Balance customer needs, business objectives, accessibility, and technical constraints.
• Collaborate with Engineering through implementation to confirm designs ship as intended.

• Plan and run usability testing with customers, account managers, and business stakeholders.
• Use analytics, customer feedback, and behavioural data to measure design efficacy and find opportunities.
• Build and defend evidence-based arguments for design decisions.

• Contribute reusable patterns, component definitions, documentation, and design tokens to GS1 Canada’s design system, and reduce drift between design and code.
• Deliver designs that meet AODA requirements and WCAG 2.2 Level AA, building accessibility in rather than remediating late.
• Partner with Engineering to confirm accessibility requirements survive implementation.

• Define and refine work items (Features, Product Backlog Items, User Stories) with product and engineering partners.
• Facilitate workshops, ideation sessions, and journey mapping.
• Present design rationale to leadership and external industry stakeholders, framed with the journey, personas, and evidence behind the decisions.
• Contribute to design critique, and advance the Product Design Community of Practice.

Skills, Knowledge & Expertise

• •5+ years designing digital products in agile, cross-functional teams, with demonstrated end-to-end ownership from discovery through delivery.
• Portfolio demonstrating approach to problem solving, design process, and excellence in interaction and visual design
• Experience designing complex enterprise or SaaS applications, particularly data-heavy workflows.
• Strong interaction design, information architecture, and visual design capability.
• Experience planning and conducting customer research, usability testing, and design validation.
• Systems thinking, with the ability to reduce complexity rather than accommodate it.
• Experience contributing to or maintaining a design system.
• Working knowledge of WCAG 2.2 AA, AODA, and inclusive design practice.
• Proficiency with Figma and FigJam; familiarity with Storybook, Azure DevOps or Jira, and AI-assisted design tooling.
• Working understanding of HTML and CSS, sufficient to collaborate credibly with front-end developers.
• Strong facilitation, communication, storytelling, and stakeholder management skills.