CRO Analyst (50/50 hybrid)
Location: Burton-on-Trent, Staffordshire, gb
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Job Description
As a CRO Analyst, you will shape how customers interact with our digital channels by turning data into clear insights and supporting experimentation that drives better experiences and performance across our websites, apps and bookings journeys.
Qualifications
As CRO Analyst, you will…
- Analyse daily and weekly performance across web, app and bookings channels to highlight customer trends, issues and opportunities.
- Carry out tagging checks, funnel reviews and behavioural deep dives to identify friction points and support trading decisions.
- Work with our CRO Manager and agency partners to prepare, measure and analyse A/B tests, producing accurate learnings and recommendations.
- Collaborate with Product, Tech, Marketing, CRM and Trading teams by sharing insights that influence journeys, content and commercial activity.
- Support strong reporting and measurement practices, including dashboards, tagging QA and documentation.
What you’ll bring…
- Strong analytical thinking with the ability to simplify complex data.
- Experience in hospitality, retail or ecommerce is ideal.
- Clear communication skills for a range of audiences.
- A curious, collaborative and proactive approach.
- Hands-on experience with CRO and analytics tools, including A/B testing, behavioural analytics and funnel analysis.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
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