Snr Specialist, Consumer Insights & Prod Analytics

Location: CN Shanghai

Time Type: Full time

Job Description

What You'll Do

10% -

• Conducts consumer and product related research to support strategic marketing and product development

• Manage consumer research projects end to end, including study design, vendor management, analysis, and reporting

• Analyze consumer behavior, market trends, and product preferences using both quantitative and qualitative research

• Collaborate with Product, Marketing, and Strategy teams to integrate insights into business planning

• Ensure regional and global consistency in methodology and insight communication

60% -

• Support product development process by providing granular size of prize analysis for each product segment / innovation

20% -

• Enhance existing datasets such as carparc and sell-out data by labeling them to various product segments.

• Increase automation of market sizing and fair share calculations

10% -

• Support other workstreams such as Industry Reporting, Industry Forecast, S&OP reporting, etc on data gathering, analysis, and presentation.

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. 

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.