Senior Data Analyst (Marketing team)

Location: Serbia, Poland, Moldova, Georgia

Department: Marketing

Workplace: remote

Employment Type: full

Description

We are looking for a Senior Data Analyst to lead Retention & Marketing Analytics across the GoMining ecosystem.

You will partner closely with our Marketing and CRM teams to build a data-driven retention strategy — from customer segmentation and lifecycle analytics to A/B testing, personalization, and automated performance insights.

This role is ideal for someone who combines strong analytical expertise with a deep understanding of user behavior, CRM, and retention mechanics.

Responsibilities:

Retention & Marketing Analytics

• Build and develop a scalable retention analytics framework across the customer lifecycle.
• Define and maintain retention KPIs, lifecycle metrics, and marketing performance dashboards.
• Analyze user behavior and identify opportunities to improve engagement, retention, and customer lifetime value.
• Deliver actionable insights that drive marketing and product decisions.

Segmentation & Personalization

• Develop customer segmentation models (RFM and beyond) to improve targeting and retention.
• Design data-driven personalization strategies based on user behavior, interests, and lifecycle stage.
• Support the implementation of personalized customer experiences across marketing channels.
• Collaborate with Product and CRM teams to optimize user journeys.

Experimentation

• Design and analyze A/B tests for CRM campaigns, marketing initiatives, and retention improvements.
• Define experiment methodology, success metrics, and statistical evaluation.
• Measure long-term cohort impact and provide recommendations based on experiment results.
• Help establish best practices for experimentation across Marketing and CRM teams.

Data & Automation

• Automate retention reporting and marketing performance monitoring.
• Build dashboards and reporting systems used by Marketing, Product, and Leadership teams.
• Develop automated insights and anomaly detection for key retention metrics.
• Work closely with Data Engineering to ensure data quality and scalable analytics infrastructure.

Requirements

• 5+ years of experience in Marketing Analytics, CRM Analytics, or Retention Analytics.
• Strong experience analyzing customer lifecycle, retention, and user behavior.
• Proven experience designing and evaluating A/B tests for CRM communications and marketing initiatives.
• Experience working with CRM platforms such as Customer.io, Braze, Iterable, or similar.
• Deep understanding of customer segmentation methodologies, including RFM and behavioral segmentation.
• Experience building retention and marketing KPI frameworks.
• Strong SQL and Python skills.
• Experience working with cloud data platforms such as BigQuery (preferred), Snowflake, Redshift, or AWS.
• Strong analytical mindset and ability to translate data into business decisions.
• English B2/C1.

Nice to have

• Experience with machine learning and recommendation systems.
• Experience building real-time personalization models.
• Experience with Google Cloud Platform and BigQuery.
• Experience in fintech, crypto, SaaS, or high-scale B2C products.

Benefits

• Learning support - courses, English classes, and conferences (up to 100% reimbursement)
• Unique loyalty program - receive corporate digital miners and earn passive income with no investment
• Team culture: retreats in international locations (for example, company apartments in Cyprus).
• Memorable events with wow prizes - we celebrate big occasions in a big way
• “Employee of the Month” award - we recognize and reward our top performers
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• New career tracks - real opportunities to grow into expert or top management roles
• Work-life fit - flexible hours and remote work. You don’t need to chase balance - here, work is a part of life, not the opposite. We aim to make work inspiring, not exhausting. For us, results matter most.