Business Analyst (Demand & CRM)

Location: Hong Kong, Hong Kong

Department: General

As a Business Analyst you will be at the heart of our growth engine. You won't just be "reporting numbers"; you will be the architect of our understanding of customer behavior. Your mission is to decode the demand side of our marketplace, optimizing the lifecycle of our users from their first order to becoming loyal advocates.

What You Will Deliver

• CRM & Lifecycle Optimization: Analyze customer touchpoints to optimize the user journey, leveraging data to improve CRM effectiveness, re-activation rates, and long-term engagement.
• LTV Frameworks: Build and refine Lifetime Value (LTV) models to help the team understand the long-term health of our demand side and justify acquisition/retention spend.
• Demand Dynamics: Extract and analyze data to identify growth levers, demand-side shifts, and market opportunities that guide commercial and growth strategy.
• Incentive & Promo Efficiency: Evaluate the impact of discounts, loyalty programs, and targeted offers on cohort behavior to ensure we are driving "good" growth rather than just temporary spikes.
• Cohort & Retention Analysis: Deep-dive into cohort performance to assess retention patterns, revenue efficiency, and the "stickiness" of different user segments.
• Strategic Modeling & Dashboards: Develop practical models for demand forecasting and build functional dashboards that track CRM KPIs and demand health in real-time.
• Collaborative Insights: Partner with Growth, Product, Marketing and Customer Success teams to translate data into actionable experiments (A/B testing) that move the needle on unit economics.

Who You Are

• Experience: 4–5 years of experience in Business Analytics, CRM/Lifecycle Analytics, Growth, or Commercial Insights.
• LTV Specialist: Familiar with retention metrics and the mechanics of how CRM activities influence Lifetime Value and CAC payback periods.
• Technical Toolkit: Mandatory proficiency in SQL and Excel/Google Sheets; experience building functional dashboards in Looker, Tableau, or similar.
• AI-Forward: Eager to use AI-assisted tools to speed up data processing and uncover deeper behavioral patterns.
• Commercial Mindset: Strong problem solver who understands marketplace dynamics and can tell a story with data.
• Communication: Clear communicator in English and Cantonese who can simplify complex lifecycle data for stakeholders.
• Agility: Comfortable in a fast-paced tech/marketplace environment where data informs rapid pivots.

What We Offer

• A high-impact role where your analysis directly dictates the company’s growth strategy.
• A data-driven culture that values experimentation and "failing fast."
• Opportunities to work with a diverse team of engineers, product managers, and growth hackers across the region.
• Competitive compensation and a flexible, fast-paced working environment.