Senior Director of Product, NPO Experience

Want to help us, help others? We’re hiring! 

GoFundMe is a global community of over 150 million people who come together every day with the common purpose of helping one another. Our mission is to help people help each other through our best-in-class technology. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, GoFundMe and Classy have empowered people and organizations to raise more than $30 billion since 2010. Our vision is to become the most helpful place in the world.

Join us! The GoFundMe team is searching for a highly skilled and experienced Senior Director of Product – Classy Studio to lead the product strategy and execution for Classy Studio, the centerpiece of GoFundMe’s Enterprise Software suite for over 4000 of the world’s leading non-profit organizations.  In this role, you will define the vision for Classy Studio, driving the development of innovative features and tools that empower nonprofits to build meaningful connections with their supporters. You will lead a best-in-industry dynamic team, collaborating across engineering, design, and business teams to deliver impactful, scalable solutions that serve both B2B and B2C audiences. Your leadership and technical expertise will ensure Classy Studio remains a powerful, mission-driven platform that enables nonprofits to make a greater impact on the world.

Candidates considered for this role will be located in: San Francisco, CA

The Job…

• Lead the vision, strategy, and execution for Classy Studio, ensuring it delivers world-class experiences for nonprofits and businesses. Collaborate with cross-functional teams to define goals and set clear priorities that align with company objectives.
• Own the product roadmap, driving the development of intuitive admin tools, scalable site-building features, and seamless e-commerce integrations to support both B2B and B2C use cases.
• Build industry-defining Generative AI and Machine Learning products using intelligence of the combined data sets from GoFundMe and Classy.
• Partner closely with engineering and design teams to make informed technical and design decisions, ensuring alignment between product goals and system capabilities while balancing trade-offs effectively.
• Serve as the voice of the customer, developing a deep understanding of their needs through user research and data analysis to create impactful and empathetic solutions.
• Collaborate with privacy, legal, and compliance teams to ensure all product development adheres to regulatory standards while maintaining user trust and experience.
• Drive a culture of data-driven decision-making, leveraging analytics, A/B testing and qualitative research to prioritize initiatives, measure success, and iterate on products.
• Represent Classy Studio externally, presenting at conferences, engaging with large customers, and building relationships that showcase the platform’s value and innovation.
• Inspire a team of top notch product managers, fostering a collaborative, mission-driven culture focused on delivering meaningful impact for customers and the business.
• Navigate ambiguity with confidence, creating structure and clarity in unstructured environments to ensure progress and alignment.
• Collaborate with leadership to scale Classy Studio’s offerings, supporting long-term business growth and positioning the platform as a leader in its space.

You…

• 10+ years of product management experience, with at least 5 years leading teams in a SaaS environment.
• Proven success in mid-sized companies, demonstrating end-to-end ownership of product strategy, execution, and outcomes.
• Ideally, deep experience with e-commerce platforms, site builders (e.g., Wix, Shopify), and SaaS admin tools.
• Technical proficiency to engage in roadmap conversations with engineering teams and understand technical trade-offs.
• Experience working across both B2B and ideally B2C markets, with an understanding of the unique dynamics of each.
• Strong analytical skills, including proficiency in using data to guide decision-making, prioritize initiatives, and measure success.
• Exceptional presentation and communication skills, with the ability to engage stakeholders, executives, and customers, and present on stage at events.
• Demonstrated ability to thrive in ambiguity, creating clarity and direction in unstructured environments.
• Leadership experience, with a track record of mentoring teams and fostering a collaborative, mission-driven culture.

Why you’ll love it here...

• Market competitive pay
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee only plans and 85% for employee + dependent plans) and employer HSA contributions. 
• 401(k) retirement plan with company matching
• Hybrid workplace with remote flexibility for many roles
• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses
• A variety of  mental and wellness programs to support employees   
• Generous paid parental leave and family planning stipend
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
• Learning & development and recognition programs
• Gives Back Program where employees can nominate a fundraiser every week for a donation from the company
• Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
• Employee resource groups
• Your work has a real purpose and will help change lives on a global scale.
• You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together. 
• We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose
• We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $300,000 - $410,000 + equity + benefits.  The salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘23 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.