Manager, Business Performance Analytics

Location: Corporate Headquarters

Category: Marketing Insights

Employment Type: FULL_TIME

Tags: North America

As the Manager, Business Performance Analytics, you will be the business analytics partner for our Big G Cereal brand teams, generating critical insights across consumer, category, and customer data. Your role is to provide a holistic view of in-market business performance, understand the "why" behind the data, identify specific insights on the drivers of performance and develop clear recommendations on the next best action. You will lead and drive holistic in-market business performance analytics, be the expert on different tools, oversee the integration of different in-market data sources, and leverage advanced analytics engines to deliver actionable insights and clear recommendations to the team. You will also be responsible for mentoring and guiding Business Performance Analytics team members, ensuring the team delivers high-quality, impactful insights.

KEY ACCOUTABILITIES

• Lead and drive in-market business performance analytics:
  • Proactively provide weekly, monthly and on-demand clear perspectives and narratives of in-market business performance, synthesizing results and delivering clear insights to the business teams on drivers and recommended actions.
  • Lead in-market business, consumer and consumption analytics to assess granular brand performance across channels, customers, regions, consumers and SKUs.
  • Provide in-depth understanding of "why" performance drivers across category, consumers, occasions, competition, pricing, distribution, and promotions.
  • Ensure consistent use of reliable and accurate data across the operating unit.
  • Answer real-time performance questions across the business.
• Deliver "next best action" recommendations:
  • Deliver strong day to day business partnership to brand management leaders with proactive perspective on changes in- market performance and responsive approach to real time questions.
  • Lead the development and delivery of insights that connect the "what" with the "why" to inform strategic decisions using automated dashboards.
  • Partner with the Insights & Analytics Director and Business Partners in addition to Marketing leaders to connect the "what" and "why" into a clear "next best action" recommendations.
  • Serve as the primary analytics partner to the Operating Unit Business leaders, responding to executive-level requests and proactively delivering insights that inform strategic and operational decisions.
• Present recommendations to brand leadership and influence strategic decision-making.
• Be the expert on tools, data, and analytic enablement:
  • Cultivate deep expertise in key data sources (e.g., NielsenIQ/Circana syndicated and panel data, Numerator, NPD occasions data, 84.51, etc.) and champion fluency in other Insights & Analytics capabilities (e.g., Strategic Revenue Management, Advanced analytics, and Media measurement).
  • Be a partner to central Business Performance Analytics team members to evaluate and recommend new tools and data sources to enhance analytical capabilities

MINIMUM QUALIFICATIONS

• Bachelor’s degree in business, economics, data analytics, or related field
• Deep expertise with syndicated data sources (NielsenIQ, Circana)
• 7+ years of relevant experience, CPG preferred
• Data/analytics enabled with ability to 'connect the dots' and understand holistic performance
• Familiarity with other consumers and customer data sources and analytic platforms and tools (e.g. Circana/NPD, Numerator, 84.51, Tableau/ Power BI)
• Experience presenting to and influencing senior leaders
• Previous people or team leadership experience preferred

ADDITIONAL CONSIDERATIONS

• This role is based in Minneapolis, MN. Relocation assistance will be provided.
• International relocation or international remote working arrangements (outside of the US) will not be considered.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas. 

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Salary Range

The salary range for this position is $108900.00 - $181700.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.

Responsibilities

As the Manager, Business Performance Analytics, you will be the business analytics partner for our Big G Cereal brand teams, generating critical insights across consumer, category, and customer data. Your role is to provide a holistic view of in-market business performance, understand the "why" behind the data, identify specific insights on the drivers of performance and develop clear recommendations on the next best action. You will lead and drive holistic in-market business performance analytics, be the expert on different tools, oversee the integration of different in-market data sources, and leverage advanced analytics engines to deliver actionable insights and clear recommendations to the team. You will also be responsible for mentoring and guiding Business Performance Analytics team members, ensuring the team delivers high-quality, impactful insights.

KEY ACCOUTABILITIES

• Lead and drive in-market business performance analytics:
  • Proactively provide weekly, monthly and on-demand clear perspectives and narratives of in-market business performance, synthesizing results and delivering clear insights to the business teams on drivers and recommended actions.
  • Lead in-market business, consumer and consumption analytics to assess granular brand performance across channels, customers, regions, consumers and SKUs.
  • Provide in-depth understanding of "why" performance drivers across category, consumers, occasions, competition, pricing, distribution, and promotions.
  • Ensure consistent use of reliable and accurate data across the operating unit.
  • Answer real-time performance questions across the business.
• Deliver "next best action" recommendations:
  • Deliver strong day to day business partnership to brand management leaders with proactive perspective on changes in- market performance and responsive approach to real time questions.
  • Lead the development and delivery of insights that connect the "what" with the "why" to inform strategic decisions using automated dashboards.
  • Partner with the Insights & Analytics Director and Business Partners in addition to Marketing leaders to connect the "what" and "why" into a clear "next best action" recommendations.
  • Serve as the primary analytics partner to the Operating Unit Business leaders, responding to executive-level requests and proactively delivering insights that inform strategic and operational decisions.
• Present recommendations to brand leadership and influence strategic decision-making.
• Be the expert on tools, data, and analytic enablement:
  • Cultivate deep expertise in key data sources (e.g., NielsenIQ/Circana syndicated and panel data, Numerator, NPD occasions data, 84.51, etc.) and champion fluency in other Insights & Analytics capabilities (e.g., Strategic Revenue Management, Advanced analytics, and Media measurement).
  • Be a partner to central Business Performance Analytics team members to evaluate and recommend new tools and data sources to enhance analytical capabilities

MINIMUM QUALIFICATIONS

• Bachelor’s degree in business, economics, data analytics, or related field
• Deep expertise with syndicated data sources (NielsenIQ, Circana)
• 7+ years of relevant experience, CPG preferred
• Data/analytics enabled with ability to 'connect the dots' and understand holistic performance
• Familiarity with other consumers and customer data sources and analytic platforms and tools (e.g. Circana/NPD, Numerator, 84.51, Tableau/ Power BI)
• Experience presenting to and influencing senior leaders
• Previous people or team leadership experience preferred

ADDITIONAL CONSIDERATIONS

• This role is based in Minneapolis, MN. Relocation assistance will be provided.
• International relocation or international remote working arrangements (outside of the US) will not be considered.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.