Insights & Analytics Business Partner

Location: Corporate Headquarters

Category: Marketing Insights

Employment Type: FULL_TIME

Tags: North America

In this role you will integrate consumer empathy and business analytics to deliver contextually relevant insights and next best action recommendations to our brand teams. You will elevate the voice of the consumer while embedding strong analytical thinking into strategic decision-making and day-to-day brand planning.  

This role requires a blend of analytical expertise, consumer understanding and strong communication and storytelling skills. In this role, you will drive to implement emerging technologies and AI-driven capabilities to enhance consumer data understanding. The successful candidate will be a strategic partner to a business unit leader providing thought leadership about consumer and market dynamics.  

Key Accountabilities: 

• Translate consumer learning and analytics (consumer, customer, category) into a holistic point of view across expertise pillars 

• Deliver reliable insights and clear recommended actions for brand teams in partnership with Analytics team to synthesize the “what” + “why” to inform strategies and plans 

• Align insights with annual and long-term brand goals 

• Keep close pulse on macro, category, and customer trends to build a strategic point of view on future outlook  

• Proactively bring perspective on the external and future consumer and market landscape with clear implications to the brand teams 

• Proactively upskill brand teams to ensure consumer empathy is a core tenet of strategic decision making  

• Act as the voice of the consumer in our brand teams bringing cultural and behavioral insights into the conversation in a way that is contextually relevant to the brands and categories 

• Leads key brand learning agenda and helps brand teams navigate analytics & insight tools and resources at the center to answer key business questions (e.g., to conduct consumer studies / ethnographies) 

• Collaborate closely with central experts to help brand teams leverage expertise on ‘how’ to conduct specific analysis 

• Partner with brand teams to co-create annual analytics learning agendas  

Required Qualifications: 

• Bachelor’s degree in Business Management, Marketing, or related field 

• 5+ years of experience in business-facing insights and analytics roles, with proven success translating data into actionable insights using syndicated data sources 

• Excellent communication, presentation, and storytelling skills 

• Strong analytical and problem-solving skills 

• Experience in fast-paced environments, managing multiple projects 

• Experience navigating complex organizations 

• Experience collaborating with Data & Technology teams 

• Experience partnering with or rotating through a Business Process Analytics or brand analytics role, with exposure to category, customer, and business performance data 

• Demonstrated strength in storytelling, with ability to balance cultural/behavioral insight and quantitative analytics 

Preferred Qualifications: 

• MBA or Master's degree in Marketing, Business, Behavioral Science, Data Analytics or related field 

• Familiarity with core analytic platforms and tools (e.g., NielsenIQ, Circana, Qualtrics, Tableau) preferred 

• 7+ years of experience in CPG insights & analytics 

• Experience applying AI and machine learning to insights & business analytics 

Salary Range

The salary range for this position is $108900.00 - $181700.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.

Responsibilities

In this role you will integrate consumer empathy and business analytics to deliver contextually relevant insights and next best action recommendations to our brand teams. You will elevate the voice of the consumer while embedding strong analytical thinking into strategic decision-making and day-to-day brand planning.  

This role requires a blend of analytical expertise, consumer understanding and strong communication and storytelling skills. In this role, you will drive to implement emerging technologies and AI-driven capabilities to enhance consumer data understanding. The successful candidate will be a strategic partner to a business unit leader providing thought leadership about consumer and market dynamics.  

Key Accountabilities: 

• Translate consumer learning and analytics (consumer, customer, category) into a holistic point of view across expertise pillars 

• Deliver reliable insights and clear recommended actions for brand teams in partnership with Analytics team to synthesize the “what” + “why” to inform strategies and plans 

• Align insights with annual and long-term brand goals 

• Keep close pulse on macro, category, and customer trends to build a strategic point of view on future outlook  

• Proactively bring perspective on the external and future consumer and market landscape with clear implications to the brand teams 

• Proactively upskill brand teams to ensure consumer empathy is a core tenet of strategic decision making  

• Act as the voice of the consumer in our brand teams bringing cultural and behavioral insights into the conversation in a way that is contextually relevant to the brands and categories 

• Leads key brand learning agenda and helps brand teams navigate analytics & insight tools and resources at the center to answer key business questions (e.g., to conduct consumer studies / ethnographies) 

• Collaborate closely with central experts to help brand teams leverage expertise on ‘how’ to conduct specific analysis 

• Partner with brand teams to co-create annual analytics learning agendas  

Required Qualifications: 

• Bachelor’s degree in Business Management, Marketing, or related field 

• 5+ years of experience in business-facing insights and analytics roles, with proven success translating data into actionable insights using syndicated data sources 

• Excellent communication, presentation, and storytelling skills 

• Strong analytical and problem-solving skills 

• Experience in fast-paced environments, managing multiple projects 

• Experience navigating complex organizations 

• Experience collaborating with Data & Technology teams 

• Experience partnering with or rotating through a Business Process Analytics or brand analytics role, with exposure to category, customer, and business performance data 

• Demonstrated strength in storytelling, with ability to balance cultural/behavioral insight and quantitative analytics 

Preferred Qualifications: 

• MBA or Master's degree in Marketing, Business, Behavioral Science, Data Analytics or related field 

• Familiarity with core analytic platforms and tools (e.g., NielsenIQ, Circana, Qualtrics, Tableau) preferred 

• 7+ years of experience in CPG insights & analytics 

• Experience applying AI and machine learning to insights & business analytics