Salesforce Senior Developer/Architect

Who We Are

We’re not just a company—we’re a global leader in digital security and privacy solutions. Our family of brands – Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner – protect over 500 million users worldwide.

At Gen, we thrive on innovation, collaboration, and impact. We’re committed to building a secure digital world, and we’re looking for bold thinkers to help us make it happen.

Mission and Goals:

If you’re an expert in Salesforce Marketing Cloud (SFMC) and passionate about automating and optimizing marketing campaigns, we’d love to hear from you!

The Role: Salesforce Marketing Cloud Full Stack Developer

We are looking for a Salesforce Marketing Cloud (SFMC) expert with strong full-stack development skills to design, develop, and maintain high-performing marketing solutions.

Opportunity:

This role will focus on building and optimizing automated marketing campaigns, integrating SFMC with other Salesforce Clouds, and developing custom solutions to enhance our marketing technology stack.

This is a high-impact, hands-on technical role requiring deep knowledge of Salesforce Marketing Cloud, Apex, Lightning Web Components (LWC), and front-end technologies.

Objectives:

1. Salesforce Marketing Cloud (SFMC) Development & Integration

• Design, implement, and manage automated marketing campaigns across email, SMS, and social media using Salesforce Marketing Cloud (SFMC).

• Develop custom solutions in SFMC using AMPscript, SSJS (Server-Side JavaScript), SQL, and REST API.

• Integrate Salesforce Marketing Cloud with Salesforce Service Cloud, Sales Cloud, and third-party applications.

• Create and manage Journey Builder workflows, Automation Studio processes, and data extensions.

• Develop personalized marketing strategies leveraging customer data segmentation and analytics.

2. Full Stack Development & Customization

• Build and optimize custom components on the Salesforce platform using Apex, Visualforce, and Lightning Web Components (LWC).

• Develop front-end solutions using HTML, JavaScript, CSS, and Sass, ensuring a seamless customer experience.

• Improve page performance, user experience (CX), and campaign responsiveness through advanced front-end optimization.

3. Platform Optimization & Technical Leadership

• Optimize SFMC workflows, troubleshoot issues, and enhance system performance.

• Ensure high availability, scalability, and efficiency of Salesforce-driven marketing campaigns.

• Stay up to date with Salesforce releases, new SFMC features, and industry best practices to keep our solutions at the forefront.

4. Collaboration, Best Practices & Mentorship

• Work closely with marketing teams, analysts, and developers to translate business needs into Salesforce solutions.

• Ensure adherence to best practices in CI/CD pipelines, GitHub version control, and DevOps.

• Participate in code reviews, provide technical mentorship, and contribute to the team's growth.

Competencies:

• 9+ years of Salesforce development experience, with a strong focus on Salesforce Marketing Cloud (SFMC).

• Deep expertise in AMPscript, SSJS, SQL, REST/SOAP APIs, and Marketing Cloud Connect.

• Hands-on experience with Journey Builder, Automation Studio, Email Studio, and Data Extensions.

• Strong knowledge of Apex, Visualforce, Lightning Web Components (LWC), Aura Components.

• Front-end proficiency: HTML, JavaScript, CSS, Sass, with experience in CSS minification and optimization.

• Expertise in Salesforce ecosystem integrations (SFMC + Service Cloud, Sales Cloud, or external APIs).

• Experience with CI/CD pipelines, GitHub version control, DevOps practices.

• Strong problem-solving skills and ability to optimize Salesforce Marketing Cloud automation and workflows.

Nice-to-Have:

• Salesforce Certifications (e.g., SFMC Specialist, Admin, PD1) are a big plus.

• Experience with marketing analytics, AI-powered personalization, or predictive modeling.

• Knowledge of Agile methodologies and project management tools.

#LI-VP1

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.