About the role

This role is for a workhorse builder who takes features from 0 to 1, voraciously and autonomously. 

The Product Manager is a hands-on builder who owns core platform capabilities from prototype to launch and keeps the product operation running underneath them. This is an execution-focused role for someone who would rather build than talk about building, and who uses AI tools as a force multiplier to move faster than a traditional PM.

You will prototype features, write requirements, work shoulder to shoulder with Engineering through delivery and QA, own the operational backbone that keeps the product organization moving, and help hand finished features to Revenue and Marketing so they get adopted and monetized quickly. You will report to the VP of Product, with room to grow as you prove ownership.

What you'll do

• Build & Prototype (AI-Native): Prototype new tactics, workflows, and AI features to pressure-test ideas, using AI tools daily to spec, mock, and build at warp speed.

• Scope & Requirements: Write crystal clear requirements, workflows, and acceptance criteria that reduce ambiguity for Engineering before development begins.

• Delivery & QA: Collaborate closely with Engineering through every cycle, and own validation and quality assurance before and after release so features work as designed.

• Product Operations: Own the day-to-day product administration, including backlog hygiene, roadmap documentation, release coordination, tooling, and status communication.

• Productization Handoff: Hand finished features to Sales, Customer Success, and Marketing with the context and positioning they need to sell, so new capabilities get monetized quickly. 

• Market & Workflow Intelligence: Research AdTech trends and engage with customers to surface friction and opportunity gaps.

Qualifications

Required Experience

• 3+ years of direct, hands-on software Product Management experience, with demonstrated ownership of features from initial concept through development, QA, and production launch.
• Experience working within AdTech, MarTech, or digital advertising platforms, with a strong understanding of programmatic advertising, audience targeting, campaign activation, and performance measurement.
• Proven ability to translate product ideas into functional prototypes, detailed product requirements, user stories, workflows, and acceptance criteria.
• Experience working directly with software engineers throughout the development lifecycle, including backlog prioritization, sprint execution, troubleshooting, testing, and release management.
• Demonstrated ability to independently execute product initiatives, rather than primarily overseeing product strategy, managing client relationships, or coordinating delivery.
• Practical experience using AI tools to accelerate prototyping, requirements development, and product workflows.
• Comfortable operating as a hands-on individual contributor within an established product and engineering organization, reporting to the VP of Product.

What Makes You Successful in This Role

• You have personally shipped software features and can clearly explain what you built, the decisions you made, and your contributions throughout development.
• You enjoy working directly with engineers to solve problems and deliver working software.
• You are comfortable balancing product development with the operational responsibilities required to keep releases moving.
• You thrive in fast-paced environments where execution, autonomy, and measurable outcomes matter more than titles or organizational hierarchy.

This Role May Not Be the Right Fit If

• Your experience is primarily in Customer Success, Account Management, Solutions Consulting, or client-facing AdTech roles without direct software product ownership.
• Your background is primarily focused on high-level product strategy, executive leadership, or managing teams rather than personally delivering features.
• You are looking to transition into Product Management but have not yet owned software development initiatives from concept through launch.

About fullthrottle.ai

fullthrottle.ai® is an AI-powered advertising operating system that helps mid-market agencies, brands, and media companies build audiences, activate omnichannel advertising, and measure real business outcomes from a single self-service platform. Our AI Media Agent brings audience building, activation, and measurement into one intuitive workflow, so our customers can run sophisticated advertising without enterprise-sized media teams.

We are a fully remote, fast-growing startup. We move quickly, work in an Agile framework, and we make AdTech easy.