Global Product Marketing Intern

Global Product Marketing Intern Job Description 

Fluke is currently seeking a Global Product Marketing Intern to support its portfolio of premium products. Reporting to the Director of Product Marketing, this role will collaborate heavily with the Product team and regional Commercial teams. 

The Global Product Marketing Intern will be responsible for the creation of ideal customer profiles (ICP) for defined verticals, products and/or product lines.  This role will work collaboratively with product marketing managers, product managers and regional team members to dig into relevant data, define key profiles and personas and validate ideal customer profiles those through in depth voice of customer.  Additionally, this role will refine existing standard work and rollout ICP standard work to the global organization.

This position is based at Fluke Headquarters in Everett, WA.

Responsibilities:

• Establish and own the creation of ideal customer profiles (ICPs) to support marketing and sales targeting
• Partner closely with cross-functional team members including, product management, product marketing, regional commercial teams and more to align on ideal customer profile information.
  • Dig into first party and 3^rd party data to determine ideal customers to target
  • Build customer profiles
  • Identify key decision-maker personas
  • Validate through voice of customer activities
• Refine existing ideal customer profile standard work, align and rollout to the global organization
• Support other product marketing activities as needed.
• Collaborate with other Product Marketing Managers to support selling the full portfolio of products through campaigns and target verticals.

Qualifications, Knowledge, and Skills:

• Genuine passion for understanding customers and what drives them to make purchase decisions. 
• Strong time and workload management skills, setting clear expectations with leaders and partners. 
• Ability to thrive in a collaborative, cross-functional work environment at a global scale with demonstrated attention to detail and accuracy along with strong interpersonal skills.
• Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes; prior experience in product concept testing, message A/B testing, and campaign optimization.
• Critical thinker with strong writing, storytelling, presentation development and delivery skills.
• Ability to identify risks, resolve issues, and communicate with stakeholders.
• Strong organizational skills – ability to work with multiple information systems, organize and retrieve data from these systems. Technically capable with a desire to both build and improve processes.
• Flexibility in working with different time zones. 

Minimum Qualifications:

• In progress Bachelor's Degree in Marketing, Business, Communications or a related field (December 2025 graduation or later)
• Broad understanding of various marketing strategies and campaign tactics
• Ability to interpret data and create data-driven campaign strategies and optimization recommendations
• Excellent communicator (verbal and written), who can engage and influence

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

Fortive: For you, for us, for growth.