Business Development Manager - Healthcare Software Sales (West Territory)

The Business Development Manager (BDM) position for the West Region is based in California with sales responsibility for California, Oregon, Washington, Hawaii and Alaska. The BDM will exceed or achieve sales quota by delivering market share growth as well as other key performance metrics. The BDM implements the brand strategy and tactics within the assigned region and also works to accomplish call points at Hospitals, IDN systems, ASC’s, and alternate healthcare facilities. The BDM influences clinical and non-clinical collaborators to support the use of the company’s annual subscription-based platform solutions to include CensiTrac, ScopeTrac, LoanerLink, Analytics, and any new commercially released products by applying effective selling skills, in-depth clinical and business expertise, CRM tool, and Assessment/return on investment tools as needed. 

The BDM approaches each customer from a total account management perspective by using resources appropriately and collaborating with business partners. In addition, the BDM accurately articulates the value proposition for the customer, including collaborators such as surgeons, clinical leaders, surgical business managers, central sterile managers and staff, IT management, Endoscopic managers, and supply chain.

Specific Responsibilities

• Driving specialty product sales into assigned region including new and existing customers.
• Develop new opportunities through cold calling, marketing campaigns, ground swell activities, National Account resources, and participation in regional/national shows.
• Assisting the National Account, Channel Management, and Client Services Teams in driving unit sales volume.
• Developing and encouraging strong customer relationships, building brand loyalty, and driving current customer expansion through new product sales.
• Ability to plan, prioritize, lead, and track all sales cycle events.
• Present and demo the patient safety and business benefits of the Censis solutions through individual and committee meeting channels.
• Responsible for forecasting, monitoring, and posting sales activities within the assigned region.
• Build and maintain a clinical and technical knowledge expertise.

Qualifications

• Minimum of 5 years related sales experience selling healthcare technology applications and/or technical clinical solutions in a hospital environment.
• Experience calling on multi-departmental hospital middle management executives at the account and IDN level.
• Experience using disciplined approach and previous experience with team selling.
• Call point experience with OR, Central Sterile, ENDO, and IT.
• Ability to travel extensively including overnights within the designated geography. Travel expectation 50% - 70%.

Skills

• Highly developed interpersonal/communication skills with the demonstrated record of influence.
• Excellent verbal and written communication technique.
• Strong Team skills in both leading and contributing.
• Develop and drive a focused consultative sales process as an individual contributor and within a team selling environment.
• Call point expertise with OR, Central Sterile, ENDO, IT and Materials Management departments.
• Ability to develop multi-departmental hospital middle management executive champions at the account and IDN level.
• Strong discernment and excellent negotiation, influencing, business planning, sales strategy, problem solving, decision making and time management skills.
• Must have an execution core mentality with the support of a self-motivated desire to accept technical knowledge and build success pathways to overcome obstacles.
• Proficient with MS Office Suite, Salesforce.com CRM, WebEx, Microsoft Teams, Open Voice, and Vendor Credentialing Services.

About Us

At Censis Technologies, we are revolutionizing sterile processing departments (SPD) with cutting-edge AI-driven software solutions. As the industry leader in surgical instrument tracking, our suite of SPD tools brings clarity to the chaos, empowering sterile processing and perioperative leaders to prioritize patient care.  

Backed by Fortive, we are a fast-growing and highly profitable SaaS business, providing hospitals and healthcare facilities with innovative software solutions for surgical instrument tracking and asset management. With a relentless focus on error prevention, efficiency, and compliance, our team is dedicated to reducing the risk of hospital-acquired infections and improving sterilization workflows. Join us in making a meaningful impact on healthcare worldwide, as our software is already trusted by hundreds of hospitals in the United States, Canada, and Australia. 

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. 

Fortive: For you, for us, for growth. 

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

Fortive: For you, for us, for growth.