Product Manager , CRM Lifecycle Communications & Automation

Location: Dearborn, MI, United States; Hybrid

 

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position...

 As the Product Manager for Lifecycle Communications & Automation, you will own the day-to-day delivery, reliability, and optimization of CRM journeys that keep customers informed and engaged throughout their relationship with Ford.

 

Your portfolio will include triggered communications, vehicle order status communications for customers and dealership stakeholders, and eCommerce-triggered journeys. These communications span channels such as email, in-app messaging, and SMS. You will translate business needs into clear requirements, manage communication rules and triggers, and coordinate delivery across business, marketing, data, analytics, and engineering teams.

 

Reporting to the Sr. Product Manager of Journey Enablement & Decisioning, you will also provide operational backup for AI-powered journey activations. Your ownership of ongoing delivery, performance optimization, and scalable quality-control practices will enable the Sr. Product Manager to focus on strategic decisioning capabilities and more complex personalization initiatives.

 

This is a hands-on product management role for someone who combines strong CRM Journey design knowledge (preferably in Salesforce Marketing Cloud), disciplined execution, analytical thinking, and curiosity about practical applications of AI. Success means delivering reliable communications, learning what improves journey outcomes, and scaling capabilities without a corresponding increase in manual effort.

Based in Dearborn, MI, this is a hybrid position with a requirement to be onsite four or more days per week. Relocation assistance may be available for qualified candidates.

 

We are seeking a Product Manager to own the day-to-day delivery, reliability, and continuous improvement of CRM journeys and lifecycle communications across channels, including email, in-app messaging, and SMS. Reporting to the Sr. Product Manager of Journey Enablement & Decisioning, this role will manage Ford’s triggered communications globally and Ford vehicle order status communications, while providing operational backup for our AI-journey activations. The ideal candidate brings strong CRM Journey expertise (preferred in Salesforce Marketing Cloud), translates business needs into actionable requirements, and enjoys using AI and automation to improve delivery efficiency and scale quality control.