Global CRM Product Manager - Omnichannel Personalization

Location: Dearborn, MI, United States; Hybrid

 

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position...

The Product Manager Global CRM Omnichannel Personalization will own the execution and continuous improvement of Salesforce Personalization features for omnichannel product recommendations and retargeting communications — spanning Web, App, Email, SMS, and Paid Media — including abandon browse and abandon cart use cases, across multiple global regions and business units. Working within the platform, foundational, and strategic direction set by the Senior Product Manager, this role translates strategy into shippable features—managing the quarter-to-quarter roadmap for these use cases.

This role is hands-on with feature delivery, backlog management, experimentation, and performance optimization, ensuring these personalization capabilities continuously improve engagement and conversion. While the primary focus is recommendations and retargeting, this role requires a solid working understanding of next-best-action decisioning, audience segmentation, and journey orchestration to ensure recommendation and retargeting logic is well integrated within the broader omnichannel customer journey.

Based in Dearborn, MI, this is a hybrid position with a required four-day onsite presence each week. Relocation assistance may be available for qualified candidates. 

Ford is looking for a Product Manager – Global CRM Omnichannel Personalization to lead the strategy & delivery of personalized recommendations and retargeting experiences across Web, App, Email, SMS, and Paid Media. This role sits at the intersection of marketing and product management, shaping how we use next-best-action decisioning, audience segmentation, and journey orchestration to deliver the right message, to the right customer, at the right time. Supporting multiple regions and business units globally, you'll partner closely with Journey Enablement, Data Services & Paid Media teams to turn customer data into meaningful, cross-channel engagement. You'll own the backlog for personalization & retargeting features, monitor performance across channels & bring a customer-centric mindset to every decision. This is a hybrid role based in Dearborn, Michigan, ideal for someone who thrives on connecting strategy, data & technology to build smarter, more personal customer journeys at scale.