Staff Engineer, Product
Department: Engineering
Location: New York City
Compensation: $170K – $240K • Offers Equity
Employment Type: FullTime
About FLORA
We are building the first creative operating system: an infinite canvas designed for the generative computing paradigm. We’re a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.
About the role
We're looking for a Staff Product Engineer to own critical surfaces of FLORA's product. You'll be a technical leader across our frontend systems—canvas rendering, complex workflow interactions, and the media layer that powers image and video editing.
We're looking for someone who obsesses over craft, ships polished work fast, and refines it until it's undeniable. You'll have real authority over technical direction and the opportunity to shape how we grow the product engineering team.
You'll work on
Building the canvas and workflow systems that make complexity feel effortless—our users create deeply nested, multi-step pipelines and expect them to just work
Extending our media control layer for image and video editing capabilities
Shipping high-performance, polished UI at the level creative professionals expect from their tools
Making architecture decisions across our frontend stack (Next.js, Zustand, React Flow, Convex, Vercel)
Delivering features that span the full stack
We’re looking for people who have:
7+ years building web applications, with experience shipping polished products at scale
5+ years of deep React and TypeScript experience—you have strong opinions about component architecture, state management, and performance
Practical experience building high-performance, visually refined web apps
0→1 experience building successful products
A track record of technical leadership: setting direction, making architectural decisions, and elevating the engineers around you
Exceptionally strong candidates might also have experience with:
AI-native applications
Niche web media APIs: WebGL (@react-three/fiber), WebGPU, WebCodecs, or WebAssembly
3D graphics, or audio/video streaming on the web
Professional creative tools—TouchDesigner, Ableton, DaVinci Resolve, Blender, etc.
Working at FLORA
Office policy
We work in-person at the Domino Refinery building in Williamsburg, Brooklyn—with views of the East River.
Compensation and benefits
Competitive salary and meaningful equity. We also offer an Equinox membership and comprehensive health and dental coverage.
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