Senior Product Designer

Location: Pakistan - Karachi Hub (Onsite)

Department: Product Design

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by offering them powerful, simple-to-use tech solutions backed by real human support. Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the role

You’ll join the Product Design team working on Flipdish’s core platform - the products independent restaurants use to run, grow, and optimise their business. You’ll partner closely with Product and Engineering to take work from discovery through to delivery, translating complex problems into simple, high-quality experiences.

Success in this role looks like reducing friction in key workflows, raising the bar for craft and consistency across the product, and being a trusted partner who improves decision-making, clarity, and pace across teams.

What you’ll own

• Own end-to-end design for key product areas, from discovery to release; partner with Product and Engineering to ship outcomes.
• Lead problem framing and solution exploration (user journeys, flows, prototypes); align stakeholders on the “why” and the trade-offs.
• Revitalise and improve the UI/UX of core client-facing surfaces (portals, forms, and workflow-heavy experiences).
• Improve and extend our design system; ensure patterns are consistent, accessible, and scalable across the product.
• Use customer insight and product data to validate assumptions, evaluate impact, and iterate quickly.
• Raise the bar through constructive critique, clear documentation, and high standards in craft and UX thinking.
• Challenge poor decisions and propose better ways of working. Constructive challenge is a responsibility - prioritising harmony over truth or progress is a failure of responsibility.

What success looks like

• Key customer workflows become simpler and faster (reduced friction; clearer information architecture and interaction patterns).
• Design system adoption increases and UI consistency improves across teams and product surfaces.
• Faster, clearer delivery cycles: stakeholders are aligned earlier and fewer “late surprises” occur.
• Strong cross-functional collaboration: Product and Engineering view Design as a trusted, pragmatic partner that improves decisions and outcomes.

About you

You’ll thrive in this role if you:

• Have strong product design experience in a fast-paced, product-led environment (B2B SaaS experience is a plus).
• Can demonstrate proven ability to turn complex requirements into simple, intuitive experiences.
• Have excellent visual craft and UX thinking, with a portfolio that shows shipped work and impact.
• Are comfortable working cross-functionally, navigating stakeholder pressure, and keeping turnaround times short.
• Take high ownership: you don’t wait to be told what to do.
• Have evidence you adopt AI in your workflow and can explain how you’ve implemented it in practice.

What you get

We’re a growing startup and we understand that amazing incentives will attract amazing talent. Alongside a competitive salary, we offer unparalleled opportunities for career growth. If you’re smart, ambitious, and hard-working, we’ll do whatever it takes to make you a Flipdisher!

• Time off: 24 days annual leave + public holidays + company days (e.g. Summer Fridays, seasonal).
• Private healthcare: OPD + IPD coverage.
• Transport: Company-provided pick-and-drop service.
• Team connection: Quarterly team meet-ups and company events.

Interview process

Here’s what you can expect throughout the interview process.

1. Recruiter screening call (30 minutes)
2. Hiring manager interview (60 minutes)
3. In-office Design Workshop (60 minutes)
4. Reference checks

Our culture

At Flipdish, we’re on the side of independent restaurant and takeaway owners, running busy operations on tight margins with rising costs, staffing challenges, and an increasingly demanding customer base. Our job is to make their lives easier with technology that’s powerful, satisfyingly simple, and backed by real human support.

Our integrated ecosystem, spanning online ordering, marketing, loyalty, point of sale, menu optimisation, and operational automation, helps restaurants grow while staying in control. We’re an AI-first company, and we use it to help our customers get better outcomes, faster ordering, smarter marketing, and smoother operations, so owners and teams can spend more time on what matters.

Inside the company, we value ownership and clarity, with a friendly, people-led culture behind it. We trust our people to help shape what kind of employer Flipdish is, not just follow a script. Transparency is huge for us: we listen to each other, and create the space for people to grow (with balance, not burnout). We’re focused on impact and team energy, not “being seen”. You’ll have meaningful scope, work closely with smart people across teams, and be trusted to make things better as Flipdish scales.

If you’d like to read more about interviewing at Flipdish, please check out our Interviewing at Flipdish guide.