Marketing Data Analyst - First Advantage (Bangalore/Mumbai)
Location: Bangalore, Karnataka, India
First Advantage is seeking a sharp, analytically minded Marketing Data Analyst to empower our B2B marketing strategy with data-driven insights. This role will be an integral part of the Marketing Operations & Analytics team, responsible for combining information from all Marketing core systems to enable real-time, data-driven decisions. The primary focus of this position is to lead the data management and reporting capabilities of our CRM, Salesforce.com, and our Marketing Automation Platform, HubSpot.
You will transform raw data into actionable intelligence, with an emphasis on analyzing business and process requirements while also supporting critical data quality initiatives. The role involves significant interaction with Marketing and Sales Leadership, as well as cross-functional Marketing and Operations teams, to define needs, draft specifications, and implement robust reporting solutions. Analysts work in a dynamic, fast-paced environment, interfacing directly with internal stakeholders.
This position will play an integral role in the success of the group. The ideal candidate will have a passion for database marketing, superb attention to detail, strong analytical skills, and the ability to handle multiple tasks simultaneously.
Roles & Responsibilities
- Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
- CRM & MAP Stewardship: Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.
- Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
- Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
- Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.
- Data Quality & Process Analysis: Proactively analyze and support data quality requirements. Evaluate business processes to recommend improvements that enhance data capture and usability.
- Attribution Modeling: Assist in refining multi-touch attribution models to better understand the customer journey and touchpoint influence.
Required Skills & Qualifications
- 3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.
- Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
- Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
- Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
- Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.
- Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
- Excellent communication and presentation skills for interacting with all levels of leadership.
Education & Experience
- Education: Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.
- Experience: This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non-technical audiences is critical to this role. Experience required in using Microsoft Excel, to analyze data. Experience with SQL and Power BI or equivalent is preferred.
United States Equal Opportunity Employment:
First Advantage is proud to be a global leader in removing barriers and supporting our community members to ensure the changing demographics of the workforce are reflected in our hiring and employment practices. We value all of our candidates, employees, and clients, and place great emphasis on hiring and supporting qualified individuals in each role. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other area protected by applicable law.
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