Director, Product Management - Go To Market (GTM)

Location: Boston, MA, Jersey City, NJ, Covington, KY, Westlake, TX

Time Type: Full time

Job Description

Job Description:

The Role

We are seeking a Director, Product Management – Go-To-Market (GTM) to lead the commercialization of incubated products. This leader will own how new offerings are positioned, launched, and scaled—working across product, marketing, distribution, and client teams to bring innovative solutions to market successfully.

This role blends product strategy, customer insight, and commercialization execution, ensuring that emerging technologies translate into compelling, differentiated offerings with clear market adoption paths. Candidates must thrive in fast-paced, ambiguous environments with high uncertainty and rapid iteration. You will monitor adoption metrics and continuously optime GTM performance and translate insights into actionable GTM / product designs.

You will lead the go-to-market strategy and execution for new products emerging from FCAT incubation. Your mission is to transform innovative concepts into market-ready, revenue-generating solutions with clear value propositions, defined target segments, and scalable distribution strategies. You will establish target segments, ideal customer profiles, and buyer journeys. You will also influence revenue growth through strategic initiatives, partnerships, and distribution expansion.

You are both a strategist and operator—connecting customer needs, product capabilities, and distribution channels to drive adoption and growth.

The Expertise and Skills You Bring

• Bachelor’s degree (or equivalent) with 7–10+ years experience, or Master’s with 5–8+ years of experience
• 5+ years in financial services, with experience in investment or trading products
• Experience working in Agile, Lean, or experimentation-driven environments
• Proven experience in product launches, Go-To-Market (GTM) strategy, and commercialization
  • GTM Strategy: Expertise in defining positioning, segmentation, messaging, and launch strategy for new products
  • Customer Insight & Market Analysis: Deep experience leveraging research, competitive analysis, and market sizing to inform GTM decisions
  • Commercial Acumen: Ability to translate product capabilities into value propositions, pricing strategies, and revenue models
  • Cross-Functional Leadership: Proven ability to align product, marketing, sales, legal, and operations around a unified launch strategy
  • Storytelling & Positioning: Strong ability to craft compelling narratives for executives, clients, and internal stakeholders
  • Analytical Thinking: Ability to synthesize data into actionable insights to refine GTM strategy and optimize performance

The Team

Fidelity Center for Applied Technology (FCAT) catalyzes innovation across Fidelity and for our clients. We incubate new products, services, and capabilities often starting from a blank page and accelerate them from concept to market.

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

The base salary range for this position is $110,000-$222,000 per year.

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Certifications:

Category:

Information Technology